TikTok launched into the direct shopping business

tik tok Produces its first event from Purchases and live entertainment on Wednesdays, where people can shop products Directly on the platform, taking advantage of the increase in “social shopping”.

“We think this is a really important moment. E-commerce is a great opportunity for TikTok and it’s something we are investing heavily in,” said Rich Waterworth, CEO of TikTok UK and EU.

Whether it’s sportswear or makeup, consumers are increasingly searching for, discovering and purchasing items on social media platforms such as Facebook and Instagram.

The pandemic has sped the way users access products and services. When stores closed during isolation, retailers rushed to get more products online. Social media apps have also joined the trend to help businesses and brands sell directly to buyers.

According to an Insider Intelligence report, between 2019 and 2020, the number of social e-commerce shoppers in the US grew by 25% to 80 million, a number that is expected to grow to more than 100 million by 2023.

currently, TikTok has chosen the UK to take its first big step in this online sales spaceHopefully, a combination of entertainment and creative content will help you earn your share of millions of vacation spend.

The platform had already conducted a live test of shopping with different brands over the Black Friday weekend, but is now producing and hosting its own two-day event hosted by Rylan Clark-Neal, with influencers, music and a contest.


Waterworth believes that your business can create a new kind of shopping experience through the evolution of TikTok. “People with a common interest or love for a creator or product area, these communities come together and make the experience of finding and enjoying these products all the more interesting,” he explains.

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“So when these two come together, the strength of the TikTok community and the brands…it’s really exciting,” he adds.

Direct shopping is still in its infancy, but a large number of retailers and brands are experimenting with this format, which It allows viewers to watch online content and shop at the same time, usually with direct purchase function.

The platform already has over 1 billion monthly users worldwide, and according to its internal data, one in four searches for a product or makes a purchase after watching a TikTok video.

TikTok definitely has the potential to get huge numbers of people talking about an idea or product. hashtag #TikTokMadeMeBuyItUsers post what they’ve bought thanks to product recommendations on the site, and it’s been used 7 billion times.

Retail expert Kate Hardcastle, who specializes in consumer insights, says social media shopping has become a force to be reckoned with, causing significant disruption in the retail sector and reducing traditional sales in the business. “It’s fast, easy and incredibly smooth,” he says. “It removes barriers.”

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