Binational FC Juárez to win Mexican Americans, investment and image

When Alejandra de la Vega took ownership of Juarez Club in 2015, she silenced the surprising comments of being the first woman in the position, remembering, “At first it was scary but I always came in with a ‘This is where I am’ perspective, I never let them interrogate me, and since Then I’ve had very good relationships, and I feel good.”

His footsteps today left marks and a path toward the team’s binational character has begun. Juarense graduated as an industrial engineer from Tec de Monterrey and was a businesswoman and public official who headed the club’s first international project in the hands of the Institute of Mexicans Abroad (IME), a decentralized body of the Ministry of Foreign Relations. Both representatives assert that no public economic resources are submerged and that Mexican Americans will enjoy free sporting activities.

FC Juárez is not a team that sees itself playing league matches or first division finals, a circuit it has hosted since the 2019-20 Championship (after obtaining affiliation certificate from Lobos BUAP), but it does understand its geo-strategic weight to connect with Mexican Americans who live on the border. Bravos de Juárez isn’t the first sports franchise experience that Alejandra de la Vega has run with her husband, American businessman Paul Foster. Through MountainStar Sports Group, they own El Paso Chihuahuas, a subsidiary of MLB’s Triple-A San Diego Padres and El Paso Locomotive, a team that competes in the United Soccer League (US Second Division).

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