World tourism is growing by 22% and Spain is in the leading position

The event, titled “Global Trends in the Tourism Sector,” included the participation of Julia Simpson, President and CEO of WTTC, and Nicholas Haas, CEO of Hotelbeds, who gave the presentation. The most relevant data About the current situation of tourism at global and national levels. According to them, global tourism in 2022 saw an exceptional growth of 22%, driven by the lifting of health restrictions and increased spending by foreign visitors.

Nicholas Haas, CEO of Hotelbeds, and Julia Simpson, President and CEO of WTTC. Source: hotelbeds.

The Bed Bank noted that Spain has positioned itself as a global leader in tourism, with a sector that has contributed significantly to its economy. According to forecasts, by the end of 2023 this sector It will represent 14.6% of Spain’s GDP It will provide employment opportunities for approximately three million Spaniards, highlighting its crucial role in job creation.

The CEOs of both brands also highlighted the shift from corporate to leisure tourism, with the latter currently of great importance. 88% of tourist spending in Spain. They also highlighted that this transformation is expected to continue, further strengthening the leisure tourism sector.

The Balearic Islands are a model for international tourism

Hotelbeds data shows that their numbers have not only maintained their levels this summer, but also increased Increase traditional travel flows Coming from the UK (+17%) and Germany (+29%) to the Balearic Islands. In addition, countries such as France and Portugal have seen demand for islands grow, while long-haul markets outside Europe, such as the United States, are also growing.

Julia Simpson: “Travelers want to travel more sustainably. Travel and tourism can grow and protect the planet. Let’s come together to shape a sustainable future for travel and tourism.

For its part, according to the latest report on the economic impact of WTTC cities, the contribution of tourism to the local economy of Palma has increased. There was an incredible jump By 128%, reaching more than 1,500 million euros, representing 6.3% of the local economy. In the Balearic capital, in 2022 the sector contributed about 20,000 jobs, representing 6% of the local workforce.

More information related to Hotelbeds:

The event, held at the TravelTech Lab at Hotelbeds headquarters, fostered an environment for local leaders to engage in thoughtful discussions about the future of tourism. Attendees had the opportunity to obtain information About challenges and opportunities facing the sector, laying the foundation for continued cooperation and growth.

3 tourist trends identified by Hotelbeds

  1. Travel that combines leisure and work has been fueled by the shift to remote work in recent years.
  2. Sustainable travel is largely driven by Generation Z, who are more conscious of their environmental footprint. Both companies are committed to this change and have signed an agreement for Hotelbeds to join WTTC’s Sustainability Essentials program to raise awareness and encourage organizations to be more environmentally friendly.
  3. The advent of personal travel; While people want to be able to book their trips with the click of a button, technology is increasingly being used to deliver personalized experiences, often powered by artificial intelligence.
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