Reuters. – ViacomCBS said Thursday that it has acquired the exclusive rights to broadcast football from English Premier League on Paramount+ service in Mexico and many other countries, in a three-year agreement representing Latin America’s first live sports show.
The agreement also guarantees the exclusive broadcasting rights to the Premier League. English for Paramount+ in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama And not exclusively in Belize and the Dominican Republic, according to the company.
The financial terms of the contract were not disclosed.
Live sporting events attract large audiences and media companies are willing to pay more to broadcast matches.
ViacomCBS is betting on live sports as part of its Paramount+ growth strategy, which was launched in 25 markets last year.
Among other football deals, Australia’s ViacomCBS has acquired the rights to broadcast and livestream the men’s A-League, Women’s League and other football matches. In November, it reached a multi-year agreement to broadcast Barclays Women’s Premier League soccer matches, One of the major women’s soccer leagues in Europe, on Paramount+ and CBS Sports in the United States.
The English Premier League is one of the most popular and elite leagues in the world, attracting fans from different continents.
On Wednesday, Reuters reported that Sports broadcasting service DAZN is close to reaching an agreement to acquire British BT Sport In a deal estimated at $800 million, it will give him access to the rights to Premier League and UEFA Champions League matches in the UK and Ireland.
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In November, the English League reached an agreement on broadcasting rights for a period of six years. In the United States with NBC Sports, owned by Comcast Corp. The Athletic The deal was worth more than $2 billion.
These games will be broadcast on NBC, USA Network, Telemundo, Peacock streaming service, and other platforms.
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