The Super Bowl and the golden age of the NFL, America's great social bond

In these times of multiple screens and distraction of free time, in United State There's only one show that can break isolation and bring an entire family together around the world. tv set. Statistics from Nielsen, the company responsible for measuring audiences, reflect that NFLThe NFL is the great social glue. Subordinate 100 TV broadcasts Most viewed in 2023, 93 of which correspond to NFL games. Unparalleled anger. Three other games are also American football games, but at the college level.


They have managed to put their foot in the list of top 100 companies Oscars, State of the Nation Address And the Thanksgiving Parade. What is missing is the special software from before power. Helmeted oval ball is clearly a national pastime. The most-watched program, the Super Bowl, attracted 115 million viewers last year.

Open matches

It is a given that this year's edition will break this historic record (00:30 hours, Movistar+). Two franchises competing with each other, Kansas City Chiefs And San Francisco 49ersAnd if there is Dallas Cowboys (The team with the best average crowd), the counter will go crazy. As a columnist for the “Sportico” portal wrote, “If the NFL decided to show the Super Bowl on the face of the moon, 120 million Americans would rush to buy a telescope.”

The NFL arguably benefited from a long stretch last year Hollywood writers strikeWhich paralyzed films and series. But in 2022, 82 games from the league that caused the most bruises and neck pain ranked in the top 100. This trend cannot be stopped. he baseball, which was the sport that generated most childhood fantasies, has been displaced in fierce recreational competition. the NBA He does what he can, like everything else.

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Unlike European football here, almost all matches are broadcast freely (although streaming is starting to make its way). Television consumption in the United States decreased by 7% (continued downward trend); On the other hand, the NFL grew by 8%. Against the tide of new customs. Demographically, the audience is diverse, whether in race, age, political leanings and, more recently, even gender (which is where the factor comes into play). Taylor Swift).

New stars

The love story of the most famous and influential singer on the planet Travis Kelsey, the Chiefs' big, charismatic player, expanded interest and the fan base. It's a romantic scene Joe DiMaggio and Marilyn Monroe It has been transported to the contemporary era.

The Quick Impact has garnered countless discussions, articles, and comments of all kinds. It has been one of the stories of recent months. Not even the most jaded fans of the artist's ubiquity can deny the boost of competition.

Television productions usually devote a few seconds to exclamatory gestures from the VIP box. no more. Enough for many fast people. So much for the “haters”. Heading into the Super Bowl, attention is focused on If he arrives in time Las vigas From Tokyo, home of his last concert.


There is a consensus that we are witnessing a golden phase of competition. New stars with hooks emerged, such as midfielders Patrick Mahomesfrom the presidents who took the laurel stick and popularity to Tom Brady, Lamar Jackson, Joe Burrow Or even the poor star of the 49ers, Brooke Brodywho gets minimum wage They must share the floor with two teammates.

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The competition model also helps. It's a short season, from September to February, only 17 games for each team if they don't qualify for the playoffs. Every match is an event in itself. A big difference with the NBA (82 regular season games) let alone baseball, which is 162.

And since it couldn't be otherwise, the highest-paid analyst in professional sports will be commentating this Sunday's Super Bowl. He is a former quarterback for the Cowboys Tony Romo. He earns $17 million per season on the network CBS.. He is in the eye of the hurricane. They say he's very smart, but he doesn't prepare much for games. Millions and millions of Americans will surely be listening to him today. It is the day when the television set regains its importance in most homes.

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