The adidas Samba has become the most sought-after sneaker of the summer (70 years after its launch)

At the time of publication, the three-line brand has sold several sizes of standard Samba models. To highlight the increased demand, StockX has facilitated some really amazing sales in recent weeks. In mid-August, StockX sold a pair of Samba OGs Basics (originally €100) for about 514 – about what resulted in an extraordinary cooperation Jordan Air, rather than designing a mass-produced product that you can find in any store—. Additionally, Samba Collabs have joined StockX with a special edition of LAFC priced at 200% on average since January.

Samba has carved a bumpy road to the top of our collective consciousness when it comes to style. Introduced in the 1950s by Adidas founder Adi Dassler, the original Samba was more like mountain boot From the low boot we know today. Dassler’s important innovation was flexible spiritIt was developed to help soccer players keep their balance on ice fields. Over time, the Samba was simplified and became a favorite of futsal players, and in the ’90s, its clean silhouette and distinctive brown sole transitioned into the pre-game scene.Streetwear. In the UK, they took off among football-minded Britpop fans (Oasis is credited with adopting Samba, though they generally preferred Gazelle, a similar model), and in the US, Californians discovered they were also a great skateboarding shoe. .

The new generation of adidas Samba fans have been drawn to this deep source of nostalgia. Fashion designer Ian Bradley initially identified the origin of slippers at the scene reggae Jamaicaas they were obsessed with football, too: “For me they are more related to Bob Marley,” explains Bradley, who has always had a pair of samba in his wardrobe since 2004. Over the years, I’ve come to realize that it’s this simple model that has created an intense response. — and even emotional — other people have: “The thing about them is that, especially when they’re not in fashion, people remember them. They think, ‘Wow, I forgot I was wearing them to play football.’ It’s more a memory than a reaction.”

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He was one of those people Jonah Hillwho designed his Samba for adidas in 2020“I’ve been wearing samba since I was 11 or something, they’ve always been my favorite shoes,” he told GQ at the time. “I wore them when I loved football, when I was nine or 10, and then when I was skateboarding.” Hill, which has become in recent years A style reference for young men who are starting out in the world of men’s fashionShe found Samba a perfect fit for that new sensibility: “I’ve always loved their style,” she admitted, “they go great with all kinds of pants, shorts and longs. It’s a nice shoe that’s not technical or futuristic.”

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