There is one day a year, in January, that is the busiest day for tourist sales in the UK. It happens when Britons go to their travel agencies to buy a summer holiday. It is called Bright Saturday, or Sunny Saturday. Well, this sunny Saturday in 2024 is actually two Saturdays: January 6 and 13. And now the results are known: sales of organized trips for the summer are more than ever, and again, Spain is the leader, followed by Portugal and Turkey, but at a distance (UK: it will be possible to enter and leave the country without a passport).
The success was such that the vast majority of travel agencies opened these next two days to meet the demand. This is what the country's first independent travel agency, Hays Travel, and perhaps Tui also did.
Most agencies consulted by the British media indicate that January 13 was the biggest sales day in their history. “Despite the problems with the cost of living – says Irene Hayes, the widow who owns the chain and once bought Thomas Cook – people continue to give absolute priority to their summer holidays.”
It is known that Spain is once again sweeping away the preferences of the British, with the Balearic Islands and the Canary Islands ahead. Then there are Portugal and Turkey, and farther away the United States, especially New York and Orlando. Further back to Thailand, Bali and Singapore.