Pilot project to reward sports practitioners

Thursday, August 5, 2021, 10:39

The UK is committed to prevention and is open to rewarding and financially rewarding citizens who exercise. the NSOberno Britnico Calls for a public tender for the Health Incentive Program, whose six-month pilot project will be launched in January 2022.

The idea is to distribute financial rewards and other incentives to encourage people to exercise more and eat healthy food. The best ways to motivate adults to make healthier choices will be explored, as many reports suggest that financial incentives can improve physical activity rates and inspire healthy eating.

Sir Keith Mills, pioneer of loyalty programs through Air Miles and Nectar, advises the program and supports the government in leveraging “public and private sector innovation” to test the role that rewards play. Incentives can play a role in encouraging healthy behaviors.

According to Mills, “The Health Incentive Scheme can be a vital tool in government plans to address health disparities and promote healthy behaviors; it is a great opportunity for businesses, the public sector, and the third sector to come together and offer an exciting new way to support people in adopting healthy habits.”

From this moment on, a period of time opens for companies interested in participating in this initiative to present innovative ideas. As part of the search for partners, the government is inviting interested parties to present themselves and bid on a £2m (€2.3m) contract, according to the contracting platform.

The successful exhibitor will partner with a number of organizations that can offer incentives that may include coupons, products, discounts, and gift cards to reward people for making healthy choices.

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The Health Incentive Program was announced as part of a £100 million (€116.9 million) package of government support to help obese people approach a healthier weight and give them the tools they need to maintain it.

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