LaLiga, the first soccer league to have an Amazon store

LaLiga fans will be able to purchase products and products from the 13 LaLiga Santander Clubs on Amazon starting Wednesday. Thanks to this collaboration, there will be a store on the websites of the UK, Italy, France and Germany.

This LaLiga and Amazon project will allow thousands of LaLiga Santander fans to get merchandise such as kits, clothing and other items for fans through the LaLiga Amazon store.

This experience will initially be available to fans in the UK, Italy, France and Germany and is expected to expand elsewhere throughout 2022 to continue sharing the passion of LaLiga and its teams with more and more fans from around the world.

Starting today, December 29, it will be possible to visit the LaLiga store on Amazon and find products from the following LaLiga Santander clubs: Getafe CF, Cádiz CF, Granada CF, Athletic Club, Levante UD, Villareal CF, Real Sociedad, Deportivo Alavés and RCD Espanyol and RCD Mallorca, RC Celta de Vigo, Real Betis Balompié and Club Atlético Osasuna.

Regarding this collaboration, LaLiga CEO Oscar Mayo points out that “For LaLiga, it is very important to provide LaLiga Santander and LaLiga SmartBank clubs with all possible tools to bring our leagues closer to audiences around the world.” “Through this interesting collaboration with Amazon, we continue to advance our internationalization strategy and can continue to fuel the growth of competition and its clubs,” he says.

“Currently we have 13 LaLiga Santander clubs participating in this project and a LaLiga store will be launched from December 29th in the UK, France, Italy and Germany. Our aim is to integrate more LaLiga clubs and have a presence in more regions of the world, which will be announced during first quarter of 2022,” he says.

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“We are thrilled to launch this collaboration with LaLiga, bringing official merchandise and a personalized shopping experience to thousands of LaLiga fans so they can celebrate and share their love for Spanish football. At Amazon, we are proud to help LaLiga in their efforts to expand globally,” said Hernando Moncaliano, Head of Fans 360 at Amazon. Which brings fans closer to their passion wherever they are.”

In the LaLiga store on Amazon, fans will be able to find over 1,600 different products from the 13 teams involved in this project. There will be a wide variety of items available, from sportswear to other men’s and women’s clothing, even mugs, toys, household items and much more from these LaLiga Santander clubs.

LaLiga is constantly looking for ways to work with new technologies, as well as business opportunities that will allow LaLiga Santander and LaLiga SmartBank clubs to evolve and evolve. Thanks to this collaboration with Amazon, professional football clubs in Spain have had the opportunity to reach more fans outside of Spain.

As part of the development of this initiative, LaLiga will coordinate with each of the participating clubs to ensure timely production, availability and shape of the products for sale, in order to offer its customers a new and exciting shopping experience.

Clubs will benefit from Amazon’s infrastructure and will be able to easily update their inventory and offering within the online store. In the UK it will be ‘amazon.co.uk www.amazon.co.uk/laliga’. In France, the store “Amazon.fr www.amazon.fr/laliga”. In Italy, Amazon.it is www.amazon.it/laliga, and in Germany, Amazon.de is www.amaozn.de/laliga.

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