These rewards can range from discounts/privileges at various diagnostic centers, network hospitals, healthcare services, discounts on pharmacy bills, outpatient bills, etc.
Pur Sanjeev Mantry
As wellness-packed health coverage gains traction, the role of health insurers is changing. Health insurance plans contain health programs that are offered as a value-added benefit and there is no additional cost associated with selecting or enrolling in these benefits.
Many of these programs motivate clients by providing them with a specific goal/purpose under wellness programs and in achieving it the insured is rewarded with various benefits or points. These rewards can range from discounts/privileges at various diagnostic centers, network hospitals, healthcare services, discounts on pharmacy bills, outpatient bills, etc.
Mental health and wellness
Insurance companies are expanding their digital platforms to guide consumers towards healthy living. They implement digital and technology-based ways to interact with consumers to ensure their well-being. This includes offering regular engagement systems to monitor physical and mental health, offering technology-driven apps, and bringing in health coaches in virtual or physical forms to mentor clients.
The pandemic has given birth to a new group of people interested in health and wellness. This segment, driven largely by Millennials and Generation Z, looks beyond physical health and pursues holistic wellness, with a particular focus on mental wellness.
As insurance companies see the new consumer base grow, they adapt to their needs, wants, and requirements. With this in mind, insurance companies will introduce innovative products and new features to better suit your wellness journey with the help of technology.
The writer is the CEO of ICICI Lombard General Insurance
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