Guinness launched a file cold drink coffee in the UK. And it’s doing so at a time when parent company Diageo is looking to expand the brand even further Pints of dark beer
New beer available in Tesco supermarket and other installations to this day, they are marketed in bottles of 440 ml. The new Guinness product has been on sale in the US for several months now.
According to Guinness, the drink benefits from flavor Half a liter of Guinness Add cold brew coffee. The drink contains about 2 milligrams of caffeine per can, which is roughly the same amount a cup of coffee Decaffeinated.
“Coffee notes already in Guinness make making the new cold brew a natural – and delicious – step in our proud history of innovation,” he said. Cereal WaferBrand Manager Guinness Worldwide.
Guinness hopes to launch its new product in more European and Asian countries this year. This initiative comes within the framework of a major expansion of the Guinness brand, which goes beyond the traditional pint pints for which it is famous all over the world.
New cold drink joins other product launches
Last year, Diageo . was launched Guinness Book of Micro DragGuinness beer is traditional but its quality is very similar to that served in traditional London pubs. The brewing giant also launched a Guinness World Record for 0.0% non-alcoholic beer.
Separately, Guinness had already announced earlier this year its plans to open a new brewery and a £73m cultural center in Covent Garden.
The building will house a microbrewery that produces limited edition beers, a Guinness store, a bar and a rooftop kitchen. The venue will also host the Guinness Training Program in London.
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