Decathlon buys Bergfreunde to grow in mountain sports

The German site, which specializes in mountain sports, mountaineering and outdoor equipment, operates in 11 European countries, including Spain. Bergfreunde will be an independent subsidiary and will operate under its own brand.

Decathlon He goes shopping to promote his offer. The French group, the largest seller of fashion and sports equipment in Spain, has reached an agreement to buy BergbrundiA website specialized in sports Mountain, climbing and outdoor equipment It operates in 11 European countries: Germany, Austria, Switzerland, Denmark, France, Finland, Italy, the Netherlands, Spain, Sweden and the United Kingdom.

The agreement was signed on November 24

Decathlon He goes shopping to promote his offer. The French group, the largest seller of fashion and sports equipment in Spain, has reached an agreement to buy BergbrundiA website specialized in sports Mountain, climbing and outdoor equipment It operates in 11 European countries: Germany, Austria, Switzerland, Denmark, France, Finland, Italy, the Netherlands, Spain, Sweden and the United Kingdom.

The agreement, signed on November 24 and awaiting final closing, aims to establish Bergfreunde Leverage commercial and operational strength from Decathlon to accelerate its growth, while the French multinational strengthens its position in the outdoor sports categories.

German Bergfreunde will be a Independent subsidiary It will operate under its own brand, without modifying its current business model or management structure. The transaction amount has not been reported.

“This partnership will allow Decathlon Enhancing our global offering of outside With a recognized and valuable pure player. With a strong presence in several European markets, the most important of which is Germany, Bergbrundi You will add to our ecosystem, along with All tricks“said yesterday the Spanish director Barbara Martin Coppola, CEO of the Decathlon Group since 2022.

See also  China and 2021 in Olympic status

“The tithe is a A strong long-term partner We are confident that they are the right partner for us as we enter this next phase of growth,” said Matthias Gebhard, CEO of Bergfreunde.

Decathlon ended its last fiscal year 2022 with sales of 15.4 billion eurosup 12%, profit 923 million, up 1.1%, and its total business (with VAT) in Spain 2.106 million, an increase of 3.5% Its profits reached 100 million euros, an increase of 3.4%.

Leave a Reply

Your email address will not be published. Required fields are marked *