– Advertising –
The Boys may be a series about superheroes, but it unabashedly blurs the line between fantasy and reality. After all, many characters and situations in the series Vividly imitates what we see in real lifeFrom heartless corporations, to narcissistic celebrities, to power-hungry politicians. Everything seems somewhat familiar to us. But as the disclaimer that precedes many of the series and movies on Prime Video clearly states: any resemblance to reality is purely coincidental.
Since last week, contextual ads for The Boys have started appearing outside various events and institutions across Europe (United Kingdom, Spain, Italy, France and Germany) with titles indicating where they’ve been: from Milan Design Week to Spanish politics, music festivals like Primavera Sound, professional football and even the Queen of England herself. Thus, for example, UK citizens can find an advertisement for the series in front of Parliament featuring the most festive character, The Deep, along with the title referring to These politicians Who share the same fondness for parties:
The campaign will also feature Executions in the press, digital screens and mobile billboards It would spin around powerhouses across Europe to cheer the release of Season 3, drawing attention to some of the series’ “purely occasional” similarities.
The first three episodes of the third season of The Boys have been shown Friday 3 June on Prime Videowith new chapters every week.
Behind the creativity is an employee of the Independent Agency of Madrid and a gentlemanwho worked closely with the Prime Video team in several European markets to bring this campaign to life.
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