Mediapro strengthens its alliance with Eleven Sports. The Spanish Audiovisual Group reached an agreement with flow The sports club, based in the United Kingdom, broadcasts the matches of the Belgian First Division, the Jupiter Pro League, on international platforms flow MyCujoo and OneFootball.
Eleven Sports is the only sports content provider in Belgium and Luxembourg. In July last year, the Spanish group signed an international alliance with the company to produce Belgian football and reached similar agreements with other countries.
As a result of this international contract, the Jupiter Pro League can be pursued Germany, France, Italy, Spain, United Kingdom, Austria, Switzerland, Czech Republic, Slovakia, Hungary, Poland, Scandinavia and Ireland. Until th Qualifiers, Access to matches will be free on both platforms, and from that point on, form Pay Per View.
The competition is running a growth exercise and last week it signed an agreement with Espn to distribute itself in America and Oceania. Therefore, Eleven Sports, Mediapro and Pro League have taken another step in the international distribution of Belgian football clubs.
This groundbreaking contract leverages the Eleven Sports network and parent company, and the sports and media investment platform Aser Ventures. Eleven Sports group acquired MyCujoo in November 2020, and OneFotball is part of Aser Venture.
Until the Playoffs, access to the games will be free on both platforms
“We want to present Belgian football clubs with an international image that is greater than the current one and we want to continue giving rIn response to changes in the consumption of sports content, which is more digital and more fragmentedGuillaume Collard, CEO of Eleven in Belgium commented.
“Our international distribution strategy is based on trustworthy cooperation with specialized radio stations in various regions; Likewise, we are also adapting to new standards of consumer behavior, ”explained Oliver Seibert, Director of Sports Rights at Mediapro.
“We are using technology and platforms that allow supporters to customize the show according to their preferences; in this way we expand the audience and increase the international visibility of our clubs,” Leander Monbalio assured you, Chief Business Officer DIY Pro League.