El Clásico was held at the Santiago Bernabéu, but it was an all-around experience. And London would be no less. That is why LaLiga organized a party in style at Marylebone Sports Bar, gathering 200 fans of FC Barcelona and Real Madrid. An event that London’s Peña did not want to miss, and who cheered enthusiastically for the white team despite the defeat. “Our base is the Three Kings Pub, but we came to force ourselves,” Carlos Sanchez, president of the association, explained to AS.
But Spanish immigrants weren’t the only ones to attend the event, which was packed with British people. Javier del Rio, LaLiga co-delegate to the UK and Ireland, justifies it this way: “LaLiga is the most followed foreign competition in Great Britain“The Spanish Football Federation, which has had its office in London since 2019, is therefore seeking to feed its program with events, now that COVID has subsided. ElClasico was the sixth they organized this year in England, and they expect a lot more.
LaLiga has signed an agreement with Stonegate, the company with the largest number of pubs in England, which reproduces matches at 333 venues.distributed throughout the British territory. A good strategy to approach the fans who come to the call of Spanish football. “We managed to get more than 150 people to pre-register,” said Keegan J. Pearce, the other La Liga co-delegator in the English capital, who has partnered with Real Madrid Barcelona.