After the NFTs, Manchester City reached the metaverse

The club was one of the first teams in the world to cover spaces with new technologies and now they are starting to enter the world of metaverses

The English Premier League club, Manchester City, has become one of the most innovative teams in recent times, going ahead to fill in the blanks in the world of new technologies. They launched from non-fungible tokens (NFT), to fan tokens on the Ethereum network.

The latest news in this regard is that the city’s next step is to venture into storms. To do this, the English club entered into a partnership with the entertainment giant Sony. The purpose of this measure for the club is to combine the company’s technologies with football content for its development New digital experiences for the masses. This is what the club indicated in a statement.

To get the English team’s presence in the metaverse, Sony will conduct PoC (Proof of Concept), a process that allows ideas to be evaluated before they are made available to other consumers.

The default state of Manchester City

They explained that the goal is to develop digital services that integrate the physical and virtual worlds “to excite and engage the current and the next generation of sports fans around the world.”

Among the elements that Manchester Wants to move into the metaverse is a virtual recreation of the Etihad Stadium, the club’s home stadium in the UK. From Entity confirms that this will be the starting point so that fans can also Create your own custom avatars They will participate in interactive loyalty programs.

See also  Amazon sues Facebook groups for fake comments

Toshimoto Mitomo, Director of Intellectual Property and Incubation Platform at Sony Group Corporation, sees this as an opportunity for the club to increase the value of its content and engage with its fans.

“Sony’s goal is to create an online fan engagement platform that brings the club and its global fans together, demonstrating our commitment to the sports entertainment business and supporting our partners in the search for new opportunities,” Mitomo added.

Manchester City’s arrival in the world of new technologies

As it was said at the beginning, The English club has been dedicated to continually adopting the latest technology to enhance its relationship with fans around the world.


Months ago, Manchester City announced a group of NFT

Last May, Manchester City announced the NFT kit to celebrate the championship achieved last season. To do this, the team partnered with the Ethereum blockchain-based platform MakersPlace, a fact reported by CriptoNoticias.

In addition, they partnered with to launch a file fan icon That would give club fans rewards for owning tokens, as well as team upgrades. In the same way they can participate in matches and opinion polls that will allow them to express their opinion and vote on some of the club’s decisions.

Leave a Reply

Your email address will not be published.