Why humor about topics triumphs in networks

Every now and then, a “niche” post goes viral and reveals a little corner of the world Connected Only those really interested in the topic know about it (which can run into the tens of thousands, which is an impressive but not great number on the Internet). A recent example of this is the video clips compiled in hashtags how #Learn spanishAnd #ExtensionSpainish also # Hahaha, who make humor about Castilian terms or cultural differences between Spain and other countries. The formula, which has a long history in the history of comedy, is simple: laugh at cliches. In general, they are well received by the public, although sometimes they can be offensive to some people.

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One of the last to become famous outside of her usual circle was Nesh, who is in charge of the LiveAndSpeakSpanish account on TikTok (58,000 followers). She was born in the Philippines, although she was raised in Ireland and has lived in several countries, including Spain. It was the first time he set foot in the country au husband in Benalmádena and returned some time later to study an Erasmus year in Ciudad Real. Finally, he got a job as a language assistant in Malaga, the city where he has been living since 2019. At the beginning of July, he posted a video explaining some typical expressions from Malaga that went viral, much to his surprise.

“I knew that the Spaniards would love to see a video on this topic, because the content in which I teach expressions in Spanish draws more attention to the Spanish language than those who learn the language,” he told elDiario.es. However, Nish did not expect it to go so far or that “these ‘five seconds of fame’, as we say in English, would last for so long”.

My content for teaching expressions in Spanish brings more attention to Spanish people than to those who learn the language

Before creating his Spanish teaching profile, he opened liveandspeakenglish first on Instagram (158,000 followers) and then on TikTok (198.5000 followers). “I worked in a high school as a language assistant and I noticed this [los alumnos] They were on social media all day, so I had an idea to do something that could help them,” he says. “When I saw that my videos were getting so much attention, I was excited to no longer just create content for my high school students, But for a more global audience.”

The post that went viral is titled “I Love Andalusia”. There he comments on phrases like “s” also “Let’s goIt collects 3,884 comments, most of which are positive. “There are many Andalusians who thank me for teaching the Andalusian language and sharing their ‘art’, not only to those learning Spanish, but also to the rest of Spain, where many people discriminate against Andalusians.” Negative responses were the least, but there were. “Most of them are those who do not understand the message or those who do not see the full video, there are people who thought I was laughing at the Andalusian. Others advised me not to learn Spanish in Andalusia because “it is spoken badly,” he comments. Although it is not their general rule However, she responded to this “advice” with a video in which she defends the dialect and the speakers.

Yurema Bellosso is a social media user known for her videos about the realities of life in Chile from the point of view of a Spanish woman. Three months ago, he posted a video on TikTok in which he gave instructions to talk like Chilean men and women to another user who tried to do the same thing without much success. This content was successful and in a very short time it reached three million views. It was almost involuntarily, because the idea was not even his.

“The fans already knew I was Spanish living in Chile, and many praised the way I express myself and use Chilean terms correctly,” Peluso says. “So, about 50 people sent me this video of this girl, and they tagged me and said like ‘Yurema, answer her, please, you have to see this, do a duet with her,’” he explains. On a break from her work — she’s an entrepreneur at Cosmetics sector – decided to respond to the requests of its followers.

“More than my opinion, it was to give this girl some ‘hints’ so that she could use those terms correctly and with the right tone and intonation,” she asserts. He never imagined it would have the effect it did. “My rig blew up in four days. I got about 25,000 followers on TikTok. On Instagram, I uploaded about 1,100 or 1,200, roughly,” he says. The numbers have continued to rise and he currently has 148,400 followers on the first platform and 17,000 on the second.

This is the most well-known virus that has been infected with it, although it is not the only one. Five or six of his publications also had great reach, such as ‘Expressions Spain vs. Chile, which he also did at the request of his followers. “I feel like someone who creates content that is entertaining, informative, educational, and humorous, and that combination is what makes people love it,” he says.

Over 90% of the comments he receives are positive, although there are people who have been offended by his posts. “There are those who say that not all Chileans speak this way or that not all of them speak in scribbles, which amount to swear words here. But they are the least, because in the end my content is so that it is understood,” he comments. And he adds, “Most of them understand that it is humorous content, without the intent to offend and without the intent to harm anyone, not to mention the culture (…) I love Chile, it is the country I lived in for seven years.”

Most understand it as humorous content, with no intent to offend and without intent to hurt anyone, let alone the culture (…) I love Chile, it’s the country I’ve lived in for seven years

“The idea to create an account aimed at immigrants arose out of my passion for sharing experiences and being able to express myself in a fun way about things that are sometimes difficult for those far from home,” says Carmen Agraz of Córdoba, who has lived in the UK for over a decade. On his Instagram (75,500 followers) and TikTok (27,200 followers), he mocks the divergence of customs between the two countries. “Although I try to keep diversity in the contents, the ones that reach most people are usually the differences between Spanish and English culture and the weird and wonderful things about both English and Spanish. Always in a fun way. I think it’s very important to laugh and take everything in spirit.” Humor. And videos of what it’s like to live with a partner with a different culture, language and beliefs also tend to have a lot of repercussions, which is not easy at all, but going back in time, great fun!”, he stated.

Face it as a content creator Connected It allowed him to learn about the experiences of other people in his situation and explore his own more creative dimension. “I love acting and creating different characters and stories is a great way to escape loneliness sometimes and find an escape from the challenges of motherhood on the outside,” she says. He believes his videos can help other Spaniards who have moved to the UK thanks to the information on the challenges to be found and the advice he provides. “It is very difficult sometimes, despite all the good things about living somewhere else, learning about another culture and growing personally and professionally. Above all, it can be very difficult to be a mother in another country and not get any to support “.

The idea of ​​creating an account aimed at immigrants arose out of my passion to share experiences and express myself in a fun way about things that are sometimes difficult for those far from home.

Most of the responses he receives from his audience are positive, although as the two other interviewees recounted, there were also people who did not take it well. In Agraz’s case, he even stopped showing his children and his partner in his videos after receiving racist comments. Also, he says, “Some people are also uncomfortable with cultural stereotypes and tell me in the comments, and some get completely pissed off with some videos.” “But I never do it in a demeaning or mean way,” he says, “I’m always in the pursuit of having a good time, and we can laugh about those typical topics that characterize us and other cultures.”

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