This is a beer that looks like it’s from Madrid but is made in the UK

There is a very popular riddle that says “It looks like gold, but it’s not silver.” Refers to fruit. But in Spain there is another saying: “All that glitters is not gold.” Both can be applied to a brand of beer, which sounds like one thing but is something completely different.

At first glance, it can look like a beer made in Madrid, as it happens with What is it (although it is made in Guadalajara) or with Cibeles. And all because a truly traditional Chulapu appears on its poster. That is, he appears wearing a short jacket and a black and white checkered hat.

If there is any doubt about identity, the beer is recalled Madrid is exceptional. And if that wasn’t enough, its slogan is “The Spirit of Madrid.” With all these clues, the answer to this other mystery will be obvious: beer from Madrid. but not. Not even from Spain.

Where are exceptional Madhuri manufactured?

Before answering the question, it is worth noting who the person asking it is. As he says Molson Coors Collection On its website, “Madrí Exceptional is a unique collaboration between two breweries in Holy And Molson Coors“.

Molson Coors, for those not in the know, is the third largest brewery in the world by commercial value, and the fifth largest by production volume at over 94 million hectolitres. Among its brands are, Blue moon, Staropramine, Bavaria, Carling, Cobra, course, glass also Cusco.

La Sagra, for its part, has its factory in Numancia de la Sagra, in the province of Toledo. But this is not where the extraordinary madre is made, Beer at 4.6 degrees Light golden colour. “Madrí Exceptional is fresh, clean and refreshing with a short, bitter finish.” This is how they define it at Molson Coors.

So where is it made? Well, in town com. tadcaster, located in the county of North Yorkshire, in England. A city with a population of just over 6,000, close to the Pennine Mountains and the North Sea coast.

In other words, there is More than 1,200 kilometers from Madrid Which, it is supposed, and given its name, will be the place where it should be made.

This situation has prompted another Spanish beer company to raise its voice to the sky. Specifically a manager Galicia Star “There is a lack of transparency because they use the name of a famous Spanish city, but they do not produce there,” Aitor de Artaza told the Daily Telegraph.

He adds. “This leads to consumer confusion.” For this reason, he has not hesitated to call English breweries “dishonest” for selling beer that looks Spanish but is produced in the UK.

By the way, it is not only sold in Spain and the United Kingdom. Also in Canada. It was in 2020 when it was introduced to British pubs. Two years later, it was already part of the top ten best-selling beers in the UK. In supermarkets alone, sales exceed 100 million pounds (117 million euros).