The region of Murcia has begun the signaling process for the new Eurovelo tourist route, the section of which through this autonomous community consists of a 217-kilometer long road running along standardized roads, paths and bike paths.
The Ministry of Tourism, Youth and Sports of the Murcia Region invested € 70,000 in this measure, the deadline of which will be next May and which will allow the installation of 935 items across the nine municipalities through which the route (Águilas, Lorca, Mazarrón, Cartagena, La Unión and Los) Alcázares, San Javier, San Pedro del Pintar, and Murcia).
Likewise, the Murcia region has designed a plan that will enhance the promotion of this resource both nationally and internationally, through publicity measures and attendance at conferences, exhibitions and virtual events.
Likewise, the plan is contemplating closing co-marketing agreements that increase visibility of the road in target markets such as Germany, the United Kingdom, the Netherlands, Belgium and France.
The initiative will help promote the region as a cycling destination across Europe and will favor synergies with sectors such as accommodation, trade, transportation, combining sports, nature, culture, heritage, food and wine. In addition, it will have a positive impact on the economic development of the localities participating in the project.
Cycling currently offers exciting opportunities in the Murcia region, and is presented as a safe, sustainable and efficient alternative, ideal for developing outdoors and in contact with nature.
Eurovelo Route 8, which borders the Mediterranean Sea, connects Cádiz to Cyprus on a nearly 6,000 km long road, which will pass the Murcia region through 4 stages across 24 places, 15 on the coast, and 10 protected natural areas.