Plugins for WordPress: Free vs. Paid


Plugins provide the structure of the future site, which needs certain settings, one of which is personalization. After the settings, the finished project can already be uploaded to the hosting. In other words, plugins ensure that the site is about 80% ready and needs personalized settings. For example, you will need to change the text and graphic content of your content.

Plugins have taken root in the market and have become very popular, so web designers continue to create new plugins and make the necessary changes, taking into account the opinions of users. Choosing a plugin for a site is an important step in creating a project, so you should take it seriously.

Free Plugins for WordPress

The most important and indisputable plus of free versions is that you do not need to pay for them, and they are in the public domain. You can simply find the right LMS WordPress plugin at, install and use it. Some people think that this is where the advantages of freeware plugins end, but in reality, this is not the case. For free versions of WP to be allowed into the public domain, they must meet certain standards:

  • Readable and well-written code
  • Standard functionality and sections
  • Quality CSS and HTML
  • Detailed documentation
  • Page security

The main disadvantages of free WordPress plugins are the lack of guarantees and obligations. If the site fails, then you will have to solve the problem yourself. In addition, such templates have poor uniqueness, because they are posted online for free and can be used by hundreds of other companies. Free versions are suitable for aspiring entrepreneurs with a limited budget, as well as for testing and opening startups.

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Paid Plugins for WordPress

The paid version of the plugin has a wide range of functionality and additional services. In a competitive environment, a specialist must maintain the level of the quality of their products. Conscientious developers value their reputation, so they try to provide customers with:

  • Round-the-clock and operational technical support
  • Systematic updates
  • Configuring features to support plugins
  • Possibility of making edits by the user

Sometimes the abundance of functions can become a disadvantage since for some users, it is not easy to deal with them – there is a risk of making unsuccessfully site settings. If the service is planned for a well-known company, a large corporation, or a brand with a good reputation, then you should not use a free template. This reduces the user’s trust and worsens the reputation of the company, so for a large-scale project, it is better to opt for a more reliable paid version.

Selection Tips

Always choose SEO-optimized versions of plugins. It should not limit the user to the possibilities of SEO optimization, as this is one of the key values ​​when promoting a site. Some website engines come equipped with the right amount of search engine optimization tools right from the start, and with the help of additional modules, they can be further extended. Often, developers mention that the design they have created is SEO-friendly – this simplifies the task of choosing. In other situations, you can ask a question by email or contact a qualified specialist.

We also do not recommend choosing too heavy plugins for sites. Try simple themes first, both in design and functionality. They make it easier to understand the controls and settings. In addition, a lighter plugin will work correctly on different devices and browsers. Heavy options can take too long to load and are technically more difficult to maintain.

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By opting for a responsive template that is compatible with mobile gadgets, you will allow potential customers to surf the site even during their lunch break or on their way to work.

If there is no need to implement a complex project, then it is better to use free WordPress plugins. Good design doesn’t have to be expensive. These plugins are often just as effective as paid plugins and support most or even all the features you want. Paid versions differ from free versions in a set of features, improved support, and regular updates. When creating and promoting sites, it is paid options that have an advantage, as the developers have added the necessary functionality to them.


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