in order to fight misleading advertising The ideals of beauty Norwegian Ministry of Childhood and Equality He just passed a law banning “influencers” and advertisers to publish retouched photos with filters. If they wish, they should state that their photos have been modified.
According to English media The Independent, the law was approved on Thursday 1 July, with 72 votes in favour, 15 against.
The new regulations Requires all Modified Content shared by brands and well-known personalities to be shared on Social media her mark Designed by the state government.
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The label mentioned should indicate if it has been changed skin or body the person. This means that it should be mentioned if the lips appear thicker, the waist is narrower, the nose is more refined, etc.
It should be noted that the law applies to both Pictures that are shared in Social media, as for those in Magazines, newspapers and posters all over the country.
Moreover, in the case of “Influencers” And celebrities, they will also have to state if they “receive any other payments or benefits” for the posts.
“This action is expected to make Useful and important contribution To stop the negative impact of such advertisements, especially on children and youth”And the A spokesperson for the Norwegian Ministry of Childhood and Equality reassured.
According to the Spanish newspaper La Vanguardia, this initiative is in addition to the measure adopted by the United Kingdom last February, as a result of the #Filterdrop (Out of Filters) campaign, launched by the model and beautician. Sasha Ballari.
In this country, it was decided to set limits to prevent “influencers” from overrepresenting instagram filters When it comes to advertising.
On the other hand, in France, everything Fashion Publications Another sector is whether their photos have been modified with Photoshop.
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