Netflix will remove the Standard Ad-Free plan from its offering, starting in Canada and the UK

Netflix It will remove the Standard plan without ads from its subscription offer, a measure it has already begun to implement in some countries in the summer for new subscribers, and will extend to the rest of the users, first in Canada and the United Kingdom.

The Standard plan with ads (5.49 euros per month) now accounts for 40 percent of all registrations in marketplaces with advertisers, a figure that supports the company's intention to eliminate the Standard plan (12.99 euros per month), which does not display ads.

The company began withdrawing the Standard plan in the summer in countries United States, United Kingdom, Canada, In such a way that new subscribers no longer have an option to choose between the standard with ads and beloved (17.99 euros per month).

The next step, the company explains in a letter to investors dated January 23, is to withdraw the Standard plan in some countries where it has advertisers, starting with Canada and the United Kingdom In the second quarter of this year, and continuing from there.

“We seek to offer a range of prices and plans to meet a wide range of needs, which includes very competitive introductory pricing,” the company explained, explaining that it may ask users to “pay a little more” during their investment. Improving the platform “to reflect those improvements.”

Likewise, they highlighted the success they consider to be the measures taken against account sharing; Features such as profile transfer or additional members were, according to the company, “highly in demand” and pay-per-participation is now the center of its business.

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