Netflix will remove the Standard Ad-Free plan from its offering, starting in Canada and the UK

Netflix will remove the Standard Ad-Free plan from its subscription offering, a measure that it has already begun to implement in some countries in the summer for new subscribers, and that it will extend to the rest of the users, first in Canada and the United Kingdom. The Standard plan with ads (5.49 euros per month) already represents 40 percent of all registrations in marketplaces with advertisers, a figure that supports the company's intention to eliminate the Standard plan (12.99 euros per month), which does not display ads. The company began withdrawing the Standard plan in the summer, in the US, UK and Canada, so that new subscribers stopped getting it as an option, to choose between the Standard plan with ads and Premium (€17.99 per month). ). The next step, the company explains in the letter to investors dated January 23, is to withdraw the Standard plan in some countries where it has advertisers, starting with Canada and the UK in the second quarter of this year, and going from there. . “We seek to offer a range of prices and plans to meet a wide range of needs, which includes very competitive introductory pricing,” the company explained, explaining that it may ask users to “pay a little more” as they invest and improve. The platform “to reflect those improvements.” Likewise, they highlighted the success they consider to be the measures taken against account sharing; Features such as profile transfer or additional members were, according to the company, “highly in demand” and pay-per-participation is now the center of its business.

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