Netflix is ​​killing its basic subscription

A while ago, Netflix It threatens to end the basic subscription plan without ads and now in the US many users have started receiving alerts in their accounts about the urgent need to update their plans.

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Reddit user Receive a notification On their Netflix app it says: “Your last day to watch Netflix is ​​July 13. Choose a new plan to keep watching. Subscribers who pay $11.99 per month for the basic plan will have to choose the ad-supported tier for $6.99, the ad-free tier for $15.49, or the ad-free 4K premium plan for $22.99.

Netflix has announced that it will remove this tier for existing subscribers in the second quarter of this year, starting in Canada and the UK. Streaming device pricing page on both Canada as in United kingdom It says that “the basic plan has been discontinued” and that “you can change your plan at any time.”

“In Q4 2023, similar to the previous quarter, our advertising membership grew approximately 70% quarter-over-quarter, supported by improvements we made to our offerings (such as downloads) and the phasing out of our Basic plan for new and returning members in our advertising markets. The advertising plan now represents 40% of total Netflix subscriptions in our advertising markets and “We are looking to discontinue our core plan in some of our advertising countries, starting with Canada and the UK in Q2 and continuing from there,” Netflix said in a statement in early 2024.

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