Netflix begins removing its ad-free basic plan in the UK and Canada

Streaming platform Netflix has started to phase out its cheapest ad-free plans, forcing users in some regions like the UK or Canada to choose a new plan to keep their subscription active. The company has been considering overhauling its subscription plans for months, which began with offering an affordable ad-free plan, ending shared accounts, and increasing the prices of its other methods. A few months ago, it announced that it would stop offering the basic ad-free plan to new subscribers, starting with Canada and the UK. Shortly after, it indicated that it would finally remove this format from its offering, starting with those countries as well, which would affect users who were already paying for the said plan. Now, Reddit users who subscribe to the basic ad-free plan — which is cheaper than the ad-free one — from those countries have reported receiving an email from the company indicating that this format is ending. The change, which also appears in the app interface when you start it, was notified through the brand’s website, where it states that “Basic plan is discontinued.” In the communication, the streaming content platform warns users that they must choose another subscription plan to continue enjoying the content. Otherwise, their profiles will be suspended. This means that existing subscribers will have to choose either the ad-supported plan — also called the standard ad-supported plan — the standard ad-free plan, or the premium plan. It is currently unknown when this change will extend to other regions.

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