Metaverse enters the business world

BeConfluence executed The first in-depth report on Metaverse Based on analysis of internet search data Using an algorithm developed by BeConfluence on more than 4.3 million IP addresses from unique users. The work was primarily based on searches conducted in Spain in 2021 and the first quarter of 2022, with references since 2016.

The main conclusion of the analysis is that Major economic sectors are joining this virtual world. Internet searches on the metaverse show great interest in learning about this new universe and its potential applications in the workplace, business, and entertainment. Inquiries have skyrocketed since 2020 and the first months of 2022 are already approaching million searches Monthly average only in Spain. The sheer volume of information on which the report is based allowed the identification of interests and concerns about the metaverse, the type of companies, professional profile, age, gender and geographic origin who are the stars of Internet searches.

The type of approach to the metaverse of search engines indicates skepticism and interest in millionaire investment plans, business and entertainment opportunities, and all this from the lack of information elements. What is evident in the research trends and their number is that this virtual environment is beginning to destabilize the business world and the professional world, since almost all companies in the real world will fit in, as well as those of the new environment. The Users show interest in all sectors Most important business: Technology, Real Estate, Legal Aid, Sports, Entertainment, Retail, etc.

As BeConfluence CEO notes, Rosa Gomez AseboCoordinator of the report, “Since Facebook CEO and Founder Mark Zuckerberg announced in October 2021 the creation of the metaverse, this word is ubiquitous, but as our analysis reflects, there are still more skepticism than certainty regarding this hypothetical being presented as the future. To carry out all kinds of activities through avatars that will allow us to interact as if we were in the real world.”

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The metaverse questions come from diverse fields such as Information and Communication TechnologyAnd entertainment, marketing, communications and retail, which alone focus on more than 50 percent of searches in Spain. Other sectors also offer high percentages of searches, such as finance, economics, health, health, education, training, design, digital creativity, real estate, construction, human resources, and tourism. This data proves that the most dynamic economic sectors are indeed searching for information about the metaverse. is called, It is not an isolated phenomenonbut it settles very quickly in corporate operating rooms and among professionals,” notes Rosa Gomez-Ebo.

62.8 percent of searches are currently conducted by natural people (67.3 in 2021), compared to those from company IP addresses, 37.2 percent (32.7 in 2021). as you can appreciate, The interest of companies is gradually increasing. More than 50 percent of people searching for information about the metaverse in Spain are men under the age of 40.

Ignorance of virtual worlds that exist

At the same time, the analyzed searches also show a file Lack of knowledge about virtual environments Already existing and available equipment to interact in this new digital environment. Many questions have been raised regarding Available equipment To enjoy an immersive experience in digital worlds, from the type of virtual reality glasses to more advanced equipment yet to come.

Many of the searches conducted on the metaverse also reflect a high degree of interest in starting a business in this new digital world. A large number of analyzed searches indicate possible Investment Opportunitiesfrom Cryptocurrency to NFTs, by investing in companies that will or will be part of the metaverse, as well as selling virtual land and investing in advertising in digital realms.

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The possibilities offered by the virtual worlds of marketing and advertising are attracting a great deal of interest. In this field, the main topic of interest is knowledge of the marketing actions carried out by major brands in the metaverse, as well as how to achieve brand presence in virtual worlds. Many of the parsed queries seek information about which metaviruses are there to perform Advertising campaigns How much will you invest in this type of virtual world in the future?

“Other questions related to marketing and advertising that internet researchers are interested in are how marketing strategies with the metaverse will change in the coming years, and also what the future holds for marketing professionals. This sector in this new environment,” confirms BeConfluence CEO. Gomez-Acebo adds that “this first major report is a very faithful portrait of the great interest that the metaverse is generating in a large part of society and especially in the most vital economic sectors, a new virtual environment that no one wants to be late for.”

Job opportunities in virtual worlds

There is also an interest in learning about the different job opportunities that virtual worlds offer, from the possibility of generate money Through video games or working as a developer, to Selling virtual spaces and land. Other job opportunities in the metaverse that generate a lot of interest are those related to creating and marketing NFTs, working in marketing and advertising or 3D design, as well as working as a data specialist.

“Although the construction of the metaverse is still in its infancy, the searches analyzed also reflect Internet users’ concern about legal aspects,” Rosa Gomez-Ibo explains. for example, How will the IP be registered in the metaverse And who will protect identity in this new virtual world, or how NFTs operate legally and who is responsible in case of NFT or identity theft. Other legal questions about the metaverse that are growing are whether there will be any way to provide legal certainty to companies doing business in these types of environments and what measures are being taken to protect consumers.

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Another cause for concern that can be inferred from the searches analyzed points to the impact of the metaverse on Mental health and dependence from users, as well as the potential for potential bodily harm, harassment and defamation, and also for potential data and identity theft and for use by minors.

Comparison with the United Kingdom

BeConfluence analysis also reaches United kingdom, in which more than five million searches were analyzed, mainly also in 2021 and the first quarter of 2022. Cross-referencing data between the two countries makes it possible to make a comparison that produces very interesting data. The main conclusion is that The British have more information than the Spaniards about metaphysics And that, as in Spain, interest in cyberspace has doubled in recent months.

Altogether, the BeConfluence report relied on Searches performed from 9.3 million unique user IP addresses. Specifically, 4,351,243 in Spain and 5,025,901 in the UK.. An algorithm developed by BeConfluence allowed this huge volume of data to be filtered to reflect in the report a trend that is making its way in Spain, as opposed to a reference country like the UK.

Download the full report for this Link.

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