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90 percent of the population Connected It uses messaging platforms such as WhatsApp and Facebook Messenger.
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WhatsApp is the third most popular network globally.
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WhatsApp has 2 billion monthly active users.
WhatsApp It started implementing channels all over the worldin order to welcome users to this new format in programMark Zuckerberg, CEO of Meta, shared that more than 150 countries will be able to enjoy this new feature.
“I’m so excited to introduce you WhatsApp channels, a new private way to stay up to date with the people and organizations you follow. I just started my channel to share news and updates from Meta. “I hope everyone is connected around the world.”
After this message Different companies and personalities started to join this new functionsuch as Netflix, Manchester City Football Club, David Jota, and others.
How do they work?
It is important to be aware that the channels are separate from Chats, while in these posts you can include text, images and videos. These new posts It will appear in the Updates tab next to Statuses. When accessing the update in He feedsthe channels will look similar conversationalthough you can respond here with com. emojis Instead of text. In addition, users will be able to follow their favorite accounts.
On the other hand, Mark Zuckerberg recently announced a series of changes for the benefit of millions of users, the last of which was related to Create WhatsApp groups without a name.
It is certain that daily social networks continue to surprise their users with an endless number of tools implemented in their systems.
It should be noted that these groups look different for each participant. They are displayed according to how you saved your contacts. That is, if you are added to a group that includes people who are not part of your contacts, your phone number will appear instead of your name in the group.
One of the main characteristics of using social networks is communication, which becomes important because it can be done from any device, at any point in time. That’s why WhatsApp is the leader in instant messaging With 2 billion registered users, despite competing with platforms like Telegram, Line and Facebook Messenger.
With these types of new functions, social networks continue to strive to stay in the minds of users by releasing tools to improve their experiences. If we consider the importance of consumer experience, we can understand why TikTok, Instagram, YouTube, and Twitter continue to focus on improving or adding new functionality within their apps.
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