Launch Freddie Hunt with the Designer Parfums the Race Collection by F1® Fragrances

Designer fragrances enjoy the action-packed British Formula 1® Pirelli Grand Prix and launch of the F1® Fragrances Race Collection

Freddy Huntperfume ambassador F1®Witness a fierce battle at Silverstone

LONDON, July 23, 2021 /PRNewswire/ — It was a weekend of action and premieres as the world watched Formula 1 and Silverstone, as fans returned in full force and reached a record audience of over 140,000. The debut of the new F1® Sprint turned out to be a success and Freddy HuntThe son of a Formula 1 legend and Formula 1 World Champion in 1976, James Hunt, joined forces with F1® Perfumes to launch new sweat collection.

Race driver Hunt witnessed fierce competition between the contenders for the title live Lewis Hamilton s Max Verstappen At the prestigious F1 Paddock Club, welcoming a wide range of VIPs and celebrities to the new platform of F1 ® PerfumesTo discover and try the latest in fragrances sweat collection.

“It’s been a great Grand Prix weekend; I really enjoy being the new ambassador for the official F1® fragrances. The bottles are great and I really love the scents! The collection F1 ® Fragrances Race . Collection It contains five different scents, each corresponding to a moment of F1® racing,” Hunt said. My favorite , carbon eraCapture the victory celebrations on the podium – the highlight of the weekend’s races! ”

Hunt particularly enjoyed victory celebrations at Saturday’s world premiere of Sprint, which brought back the winner for the first time since the 1980s: “That’s cool. It reminds me of my dad, those iconic photos, that made the headlines of fashion magazines at the time: celebrating his victory here at Silverstone, a big laurel round his chest, a bottle of champagne and a goblet in the air!” “His dazzling smile shows that feeling of victory, as if you had just conquered the world!” said Hunt

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More than once, Freddy, who looks very similar to his famous world championship-winning father, has approached guests at the exclusive Paddock Formula 1 Club, told stories about his fond memories of his late father, and was visibly moved. The trophy was a sentimental tribute to “The Voice of British Motorsports, Legendary Commentator” Murray Walker“Although he was just a little kid, I remember Murray, especially his voice. I really liked him, he and dad used to fight over the same mic, but they were also very good friends!”

“I really enjoyed meeting so many great people, chatting with Ghetts (British rappers) and Ellie Bamber (Actress, BBC1, The Serpent) And talk to her about perfume I rested hard (model, influencer and beauty entrepreneur) and DJ at Paddock Club, Andy Purnell and Martin 2Smoove, it has been a new and interesting experience for me.”

With Hollywood stars Tom Cruise, Harrison Ford s Michael Douglas As guests of the various Formula 1 teams, the British Grand Prix is ​​once again a star-studded event with the Olympic legend not happy, magician Dinamo, cyclist Andoni Azcarati and Everton star James Rodriguez goalkeeper Chelsea Kepa Arrizabalagatennis prodigy Emma RadukanoArsenal players Pierre-Emerick Aubameyang and Alex Lacazette“Harry Potter” lead actor Fiennes Tiffin and rapper AJ Tracy.

thousands of Fans had their own chance to experience F1 ® Fragrances Race . Collection In the fragrance experience emerging at F1® fan station.

Delish Mehta, President and CEO of Designer Parfums, said: “We are very happy that F1 fans are so involved in the fragrances at Silverstone. Some of the fragrances sold out for a few hours over the weekend and we have received very good feedback from everyone who visited. We look forward to F1 introducing fragrances to all races around the world to bring the olfactory journey For F1 for all Formula 1 fans.”

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Based on the aerodynamics of an F1 car’s chassis, the advanced glazing is designed by Ross LovegroveComes in five elegant and sporty colours, each bottle is accompanied by a stand inspired by Formula 1 tires. Each fragrance beautifully captures the excitement and challenges of high-energy F1 racing, in an authentic way.

Discover the Race collection, created for F1

precious soulTurn 1, Overtake 320, Neeeum White and Carbon Reign: discover five EDT fragrances, each in a streamlined 75ml bottle at £60/ 65 EUR/ $70.

For sale via initially in the UK and Europe, And soon in Distribution all over the world.

Also available in the following languages:

Spain: DroniUnited Kingdom: Shopplemania perfume store: Douglasingare: Müller

The launch of the.. the launch of the.. the take off of the F1® Fragrances Race . Collection Complements the F1® Fragrances racing team, including exclusive luxury versions of the F1® Collector’s Edition and the F1® Fragrances Engineered Collection. @Racefragrancecollections @f1 #f1fragrances

You can find more information at

Media inquiries: Marion Verge, [email protected]



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