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Krispy Kreme is joining the Day of the Dead trend

October 10, 2023
Valentine Woolery

  • Krispy Kreme, along with Dunkin’ Donuts, leads the “donut café” business in North America.

  • In 2003, UNESCO declared the Day of the Dead an Intangible Cultural Heritage of Humanity.

  • Popular brands like Nike, Converse, Vans and Adidas are launching special editions for this celebration.

The Day of the Dead is approaching Dozens of brands seek to pay tribute to Mexican cultureThe time of year also has a huge impact on consumers, which helps different brands stand out.

As various celebrations approach the end of the year, brands start betting on limited edition products, as is the case with Krispy Kreme and Katrina’s Bread of the Dead cookies Or Scooby-Doo-inspired cupcakes.

Once a small store in North Carolina, Krispy Kreme is now present in Canada, the UK, Australia, Korea, and of course, Mexico. This brand provides equipment, services and raw materials to franchisees. over the years, Krispy Kreme has achieved a strong brand identity among its customersIn fact, this brand is recognized Without excessive use of ads.

The world of advertising never rests, so it is always with constant launches, especially when the most important celebrations are approaching, that’s how it is We will understand why dozens of brands are betting on the Day of the Dead.

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In fact, it is one of the most anticipated celebrations of the year, even generating millions of pesos nationwide, although in Mexico City it has become a tradition with the famous Day of the Dead parade, inspired by the James Bond film Spectre. , which brought together year after year millions of people from all over the world, Expanding the visibility and reach of this wonderful tradition.

Another brand joining the Day of the Dead celebration is Crocs special edition, one of the most awaited models by followers of this brand. This is their first collection to celebrate one of Mexico’s most symbolic traditions.

Under the logo “A tribute to our essence”Crocs pays homage to Mexican culture. This unique collection captures the essence of tradition through elements inspired by the show.

Finally, in Mexico, the history of Krispy Kreme began in 2004 when it opened its first store located in Interlomas, and it currently has more than 400 points of sale, some in self-service stores and others in department stores. next to, This brand has a presence in more than 15 cities.

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