Investing in Colombia The country seeks to attract European capital – sectors – economy

Colombia expects to attract the attention of more than five hundred companies from Spain, Germany, France, Italy and the United Kingdom in the coming days. The Colombia Investment event, organized by Procolombia, to be held in Madrid on May 4 and 5, will be attended by Minister of Foreign Affairs and Vice President Marta Lucia Ramirez and other representatives of the Colombian government, such as the Minister of Transport, Angela Maria Orozco.

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The conference seeks European businessmen to find areas of investment in infrastructure, energy, new technologies, tourism and health. It is a trading platform that aims to indicate Colombia as a suitable destination country for investors. The management of the economy and its growth in recent years is part of the argument to convince them.

Through a virtual face-to-face format, President Ivan Duque will also intervene from Colombia, Colombia and the United Arab Emirates.Potential investors will meet in Madrid at the headquarters of the Spanish Confederation of Business Organizations (CEOE), the most important business association in this country. Colombia is also supported by the World Tourism Organization (UNWTO), Fundación Consejo España Colombia, Business Europe (Confederation of European Union Industries) and BBVA, sponsor of the event.

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The goal, in the words of Vice President Ramirez, who arrived in Madrid on Tuesday, is to “present to Spanish businessmen the various investment opportunities that exist in Colombia.” He added that what is happening in the country “really attracts a lot of attention: economic growth, the transition to unconventional renewable energies, the significant development of infrastructure, the housing sector, as well as the manufacturing sector and clearly the processed food sector.”

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Flavia Santoro, President of ProColombia, for her part, highlights the importance of this fifth edition of the Colombia Investment Roadshow. “This is an opportunity for the country’s economic growth and a window for business,” he says. “We seek to reflect the arrival of new investments in important projects and other initiatives that have transformed and transformed Colombia,” he adds.

The mechanisms will allow face-to-face meetings with European investors and talks will take place on the energy transition, Investment opportunities for equity, infrastructure, technology, tourism and health funds.

“This event has become a benchmark for exploring financing opportunities for businesses, projects and public and private initiatives, with investors of the highest caliber in Europe seeking and finding in our territory a competitive gateway to Latin America,” Santo explains.

Attractive sectors

According to the Banco de la República, in 2021 FDI inflows from Europe to Colombia amounted to 4876 million dollars; Income from Spain 1442 million dollars. As a region, Europe is the world’s largest investor in Colombia.

Spain is the second investing country in Colombia, after the United States, and the main sectors are financial services, mobile phones, health, infrastructure, and energy.

The Vice President will hold a meeting with the Association of Construction Companies and Infrastructure Franchise Owners (SEOPAN), with the aim of researching investment in the country’s infrastructure. He will also meet with the Spanish Minister of Foreign Affairs, European Union and Cooperation, Jose Manuel Alparis Bueno. On the event, Ramirez noted that “issues with Spain are a strategy for Colombia’s future. It is one of the main ports of entry into the European Union.”

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On the other hand, the presence of the United Kingdom in Colombia for promotional investment is of vital importance, as it is one of the countries with the highest rates of investment in Colombian territory and is expected to increase in the coming years.

As a parallel activity, Colombian Ambassador Luis Guillermo Plata will bring together high-ranking figures from economics and politics around Laura Londono, star of “Café con Aroma de Mujer”, one of the series with the largest audience in Spain. The Colombian artist who plays Gaviota in the Netflix series will be appointed as a brand ambassador for the country.

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