Juan Sirco, Executive Chairman of the Tourism Board and Director of Iberia emphasized that “the tourism sector does not lack artificial intelligence, but Human and emotional intelligenceIt is the same in other sectors as well. within tourism, Each subsector speaks ill of the otherand therefore it is difficult to create a common position, which is essential for the economic development of the sector “. Cierco answered the questions of Manuel Molina, Editor and Director of Hosteltur, within the framework of the Innovation Summit of the ITH (Instituto Tecnológico Hotelero), which took place on Tuesday and Wednesday in WiZink Center from Madrid.
The main challenge for the sector in this respect, in Juan Sirco’s opinion, involves “Choose one interviewerwhich is something we have not yet achieved, which we feel before New regional and local governmentsand soon before the National, with A.J A roadmap agreed upon by all with 10 clear goals. Because when we order we have to see how to do it.”
This role considers the CEO to be in charge “on behalf of companies large and small; The representation that the Constitution itself ascribes As an agent of sectoral dialogue with trade unions and political actors, which is necessary to achieve the goals set in the cooperation between the public and private sectors.
Interview with Juan Cierco, CEOE of the Tourism Board and Director of Iberia, at the ITH Innovation Summit by Manuel Molina, Editor and Director of Hosteltur. Source: ITH.
As acknowledged by the CEO’s Tourism Board Chairman, “The tourism sector continues to pull the car of the Spanish economy, but its reputation is suffering more and more, and unfairly.for influences that we create ourselves.”
Among these influences, he cited “the very Introspection from the sector, without clear representatives in front of the administration or in the media; It doesn’t seem like serious businessSo we must create Breeding assets among citizens, in addition to creating conditions for the development of the sector, as well as for our children, with a focus on digitization and sustainability.
Nothing is easier for management than to face a fragmented representation of the sector and thus impossible to achieve targets. Let’s take a look at how auto bosses do it, who always gets what they set out to do. The tourism sector is not even received by the president because he does not know who. It is also true that many times we appear in the media with a bad tone, lack of elegance and education, which is not the best way to demand what we need, ”Sirko admitted.
Does this image affect the attractiveness of the sector to integrate talent?
Cierco was not “overly pessimistic and negative” about the tourism sector’s difficulties in attracting and retaining talent, viewing ” Labor problems faced by other countries due to lack of personnelfor example at the airports of Amsterdam, Germany, the United Kingdom or the United States.
The fact that the Spanish tourism sector is in a better position is attributed to the implementation at the time of ERTE,” An essential character who really helped salvage a painful period in a pandemic situation. The employees, who had already been trained, remained in the companies that preferred A.I Faster recovery at airports and airlines than in our neighboring countries, thanks to more positive working conditions with a view to recovery.”
However, the Tourism Board CEOE is committed to “Providing the sector with sufficient attractiveness to respond to the new mentality of the youth, and adapt to what we offer them. But first you need to listen to them and understand what they need. People want to work Because if you don’t, you won’t have a quality of life, which is what you want; But he does not want to work to lose it.
“We must all work together to match what we offer young people with what they ask for. Maybe it should not be with blanket schedules, but more productive with AI and home automation, but with human and emotional intelligence, because if it isn’t, it won’t work,” he warned. Circo
Change the form
In the same vein, the director also believes that “it is time to change our tourism model structurally, not in the short term. We are not into fat cows Because companies still have a lot of leverage and a lot of debt, so they should take advantage now to clean up their accounts and get Economic strength enough to avoid exposure to new risks in future crises.
“Faced with the tourism sector, management thinks ‘since things are going well, what are we going to deal with’; but when things go wrong, we realize we should have taken care of them.”
Finally, Cierco calls for “Sit with public representatives in their clothes, because the state depends on this sector, but it is more modern, digital, sustainable and with high-quality employment. do too Self-criticism of our bad reputation And solve the recent mistakes, let us present ourselves with a road map and get the government to support us.”
Other news born in this edition of the ITH Innovation Summit, in:
– ITH Innovation Summit: Trends, AI and Sustainability
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