Colombian coffee seeks to conquer more markets in the north

According to the National Federation of Coffee Growers of Colombia (FNC), buyers from Finland, Norway, Denmark, Iceland and Sweden are taking part in the Helsinki Coffee Festival, the most important Northern European specialty gathering that this year will welcome more than 10,000 visitors in the Finnish capital.

At this meeting, Colombia has a pavilion where it serves its coffee to specialists and visitors and where the barista Diego Campos, world champion in Milan last year, will attend.

In addition to preparations and tastings of Colombian coffee, the country will participate in the academic agenda of the festival.

“We are sure that this participation (…) will translate into important opportunities for Colombia in the Nordic countries, which is the main per capita consumer of coffee in the world and which has increased its purchases of Colombian beans,” explained Flavia. Santoro, President of ProColombia.

FNC Director General Roberto Velez noted that the presence of the beans and the Colombian brand during the Helsinki Coffee Festival is “strategic to continue to appeal to the tastes of Finnish consumers”.

According to statistics from the International Coffee Organization, Finland is the largest consumer of coffee in the world at 11.9 kg per capita, followed by Norway with 9.8 kg, Iceland with 8.9 kg, and Denmark with 8.6 kg.

Figures from the National Administrative Statistics Service show that Colombia exported $112.1 million of coffee to Nordic countries in 2021, a $90,000 increase compared to 2020, and a 21 percent increase over 2019.

Between last January and February, exports totaled 24.8 million, up 22 percent from the same period in 2021, mainly due to higher purchases from Finland and Sweden.

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