Aldi recreates ‘Charlie and the Chocolate Factory’ in Christmas display | international

Christmas ads are already filling our television sets. Aldi He was the latest to share his 2023 creation with Odeh kevin carrot, A character who became a staple of the series’ Christmas campaigns. This will be the eighth year that Kevin and his friends have participated in the German Sale holiday campaign.

Ad created by advertising agency What wasbegins with five lucky winners waiting to enter the Duke-filled wonderland of William Conker (Willy Wonka in Roald Dahl’s book).

This time, Kevin plays Charlie, resisting the urge to reach for a dollop of delicious sauce or a meatloaf maker. Only in this way could he reach the factory, which he later decided to share with everyone. It’s a gesture that Willie Conker himself would approve of, as it represents the most authentic Christmas spirit.

Aldi concludes the clip with a message: Seasonal goodwill was truly in the air, as Christmas is a sweeter time when shared.

“Christmas becomes magical when we come together and share the joy of celebration even in difficult times, just as Kevin wants to do with his Christmas wish. It wouldn’t be the holiday season without Kevin the Carrot on our television screens; we know that our shoppers “They will love seeing him get into the Christmas spirit as we welcome him back for his eighth year with us.” Gina Townsend, Marketing Director, Aldi UK.

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