The Google and its parent company, Alphabet, in a court of law United kingdom on alleged breaches of its dominant position in advertising, in a collective claim of 130,000 companies that argue the tech giant’s advertising approach could cost companies billions of pounds in lost revenue.
accusing the suit The Google and its parent company from abusing its dominant position in online advertising and making “super profits” for itself at the expense of tens of thousands of website and mobile app publishers in United kingdom.
In the words of Toby, Start, a partner at the Humphreys Kerstetter law firm representing some of the claimants: “None of the regulatory actions will do anything to compensate UK publishers for the thousands of websites and mobile apps that have lost billions in ad revenue, due to Google’s actions.” The way The only way to recover these losses is through a competitive class action lawsuit.”
Spokesman The Google He said the lawsuit was speculative and opportunistic, and that the company was working constructively with publishing houses across Europe.
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