The penultimate American league MLB tempted by advertising on uniforms

What is the main difference between football team uniforms (particularly Liga MX) and those of MLB? Advertising. MLB has a great tradition of keeping clean uniforms for players, Without any advertisement.

Typically all the brands associated with the teams appear with static ads, but not with the sacred uniform, which It just shows the sports sponsor’s brand and team name, and that’s it.

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However, After more than 100 years of historyThis could change for the 2023 season, as negotiations for a new collective bargaining agreement suggest doors open so teams can negotiate to display advertisements on uniforms.

American leagues fall under the temptation of propaganda

Little by little, the most important sports leagues in the United States allowed you to be attracted to advertising. In 2016, the NBA allowed advertisements on uniforms For equipment by small patch And in 2021 NHL It also opened the clothing space for brands.

Until now, Only MLB and NFL keep their uniforms clean, However, in the case of the major leagues, this may change for next season.

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How much difference will you earn from uniform ads?

The sport has been shaken by the crisis left by the pandemic, so leagues and franchises are trying to recover in any way. The NBA has found a new source of income in play Even Liga MX has revived the qualifiers.

Like other franchises, such as FC Barcelona (and its agreement with Spotify), For MLB, the escape route can be an advertisementthe same thing that would leave different earnings according to the rank of the franchise, because it’s not the same as appearing in a Yankees uniform as in the Detroit Tigers, just to give an example.

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according to ESPN informationThe least capable medical teams will earn $8-10 million annually, while the companies with the greatest impact will earn up to $20 million annually.

MLB will be the penultimate league in the United States tempted by advertising on uniforms

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The presence of brands will be through patches similar to those worn on the NBA uniform, This is in order not to try, as far as possible, against the tradition of clean uniforms, but at the same time to have healthy finances.

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