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Abba's Abba Voyage hologram show pumped £322 million into the UK economy, with more than a million tickets sold costing up to £181.50 each.
The positive financial impact of the Swedish hitmakers' new venture in London has been revealed in a new report.
The group of four are represented as digital avatars in East London's iconic Queen Elizabeth Stratford Park, which previously hosted the London 2012 Olympic Games.
And Abba is clearly making “money, money, money”, to quote one of his hit songs, according to new research.
Each night, glowing avatars representing each contestant are displayed in front of a sold-out audience.
Avatars of ABBA members shine in front of the audience at the band's newly built headquarters in east London, to great acclaim and huge profits.
The Swedish hitmakers, who split in 1982 but released a new album years later, were seen together again at the Abba Voyage premiere in London.
A new report analyzing the year's appeal of Aba Voyage shows its positive effects on the capital.
Strategists Sound Diplomacy and social value consultancy RealWorth say concerts at the 3,000-seat Abba Arena have helped generate £322.6m of spending in the region.
There were over a million old tickets and they cost around £181.50.
According to a new report, only five more institutions were visited in the capital than last year.
Abba Voyage presents covers of “Abbatar” by Agneta Feltskog, Björn Ulvaeus, Benny Andersson and Anni-Fried Lyngstad.
The 90-minute concert includes songs like “Mamma Mia,” “The Winner Takes It All” and “Voulez-Vous.”
A new economic impact study, commissioned by the show's producers, found it benefited Newham, Hackney and nearby Tower Hamlets.
The researchers found that additional costs were related to accommodation, food and drink, transportation and shopping.
Avatars of the four ABBA members are illuminated by lightning at the Queen Elizabeth Barr Stadium in Stretford, east London, which hosted the London 2012 Olympic Games.
The report shows that Aba's expertise has supported more than 5,000 jobs in London, including people working locally and in other sectors.
It comes amid figures showing how fans are willing to spend increasing sums on concert tickets to see major artists such as Taylor Swift, who will bring her record-breaking “Eras” tour to Britain next year.
The Abba Voyage experience is spreading globally after its success in the UK, following the expansion of the London edition, the Mail reported.
The concert, which lasted for five years, transports the audience to ABBA's heyday in the 1970s and 1980s.
Adrian Trills of The Daily Mail gave the show four stars, praising Avatar for its “realistic” look and “swinging” acting.
He revealed that highlights included a dance medley from Lay All Your Love On Me and Summer Night City.
It also features Waterloo, whose avatars are projected onto old footage of the band's 1974 Eurovision win in Brighton.
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