Return to the BA: City Announces International Reboot | news | Buenos Aires City

The Government of Buenos Aires today announced the international re-launch of the city at the “Back to the Library of Alexandria” hybrid event with the English magazine. The Economist. There he presented the strategy through which he seeks Revitalizing the “visitor economy” To restore the flow of international tourists and promote Investments in competitive sectors.

“As we move forward with vaccination and a return to normalcy, one of our great priorities is to put Buenos Aires back in the world. With a return to the BA, we are committed to enhancing the city’s human capital and attracting talent through digital nomads and thousands of international students who choose Buenos Aires every year for its wonderful educational and cultural presentation, for its safety and high quality of life”, said the Head of Government, Horacio Rodriguez Laretta, in a meeting broadcast to the strategic markets of United States, Spain, United Kingdom, France, Italy, Germany, Latin America.

Goals international strategy From the city recover 3 million international tourists Towards 2023, with a special focus on Business tourismstock recovery 100,000 international students that arrived annually in the city before the outbreak of the epidemic. Likewise, Buenos Aires, named the best city in Latin America for digital nomads, aims to attract 20,000 remote workers by 2023, which could leave spending close to 150 million US dollars. To do this, the city is working with Visorba, the public and private international promotion agency in Buenos Aires, and more than 40 hotels in Buenos Aires, combined with AirBnB in a strategy to position itself as an urban destination for remote workers.

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“Talent is the most important thing today when building a company and it is a great opportunity for Buenos Aires, which has many companies that create ecosystems that allow the creation of other companies. We need cities that promote talent and strengthen competition.” Pierpaolo Barbieri, founder of Ualá.

Reviewers from the city’s most competitive industries participated in Back To BA, such as Karen Brock, VP Free Marketplace; Axel Kocevaski, journalist and film producer. How do Birpaolo Barbieri, founder and CEO of Unicorn Awala; Francisco Vigo, CEO of CVC Corp Argentina (Al Mundo, Avantrip, Biblos) and international experts such as Mark WattsC40 CEO; Alice Charles (WEF) y Martin van der Ven (ICEF).

“The landmark that marks the beginning of cities’ recovery after the pandemic is their reopening internationally. In Buenos Aires we will focus on repositioning ourselves as a great city to live, visit, study and do business.” Fernando Stravas, General Secretary and International Relations of the city.

Similarly, Straface confirmed that as part of the city’s international relaunch, this week the prime minister will be on a tour of the United States, where he will meet as mayor and vice president of C40 with the climate office. The change is moderated by John Kerry, World Bank authorities and the Inter-American Development Bank, focusing on the city’s climate change agenda.

The tour will also be an opportunity to discuss the city’s participation in COP26, and to start preparing C40 Mayors Summit, scheduled for 2022 in Buenos Aires. The meeting will bring together more than 30 mayors from the world’s major capitals to agree on common goals regarding sustainable urban planning.

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