in order to fight misleading advertising And like beauty, the Norwegian Ministry of Children and Equality has just passed a law banning influencers and advertisers After the retouched photos with filters. If they wish, they should state that their photos have been modified.
According to the English media, “The Independent”, the law was approved on the first of last July, by 72 votes to 15 against.
The new regulations will require all modified content to be shared by well-known brands and personalities on social networks her mark Designed by the state government.
The label mentioned should indicate if it has been changed skin or body the person. This means that it should be mentioned if the lips look more voluminous, the waist is narrower, the nose is more refined, etc.
(You can read: What are the most used Instagram filters?).
It should be noted that the law applies to both images that are shared on social networks and to those in them Magazines, newspapers and posters all over the country.
In addition, in the case of “influencers” and celebrities, they will also have to mention whether “Receive any other payments or benefits” by publications.
“The measure is expected to make a useful and important contribution to reducing the negative impact of these advertisements, especially on children and youth,” A spokesman for the Norwegian Ministry of Childhood and Equality reassured.
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(If you read us from the EL TIEMPO app, you can see the post Here).
According to the Spanish newspaper “La Vanguardia”, this initiative is in addition to the measure taken by the United Kingdom last February, as a result of the campaign. # filter (Out of the filters), started by the model and makeup artist Sasha Ballari.
In this country, it was decided to set limits to prevent “influencers” from excessive and distorted use of Instagram filters when advertising.
On the other hand, in France, all fashion and non-fashion related publications must indicate if their images are photoshopped.
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