Netflix It will remove the standard plan without ads from its subscription offering, a measure it has already begun implementing in some countries for new subscribers, and will extend to the rest of the users, first in Canada and the UK.
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The Standard plan with ads (5.49 euros per month) already represents 40% of all registrations in markets with advertisers, a figure that supports the company's intention to eliminate the Standard plan (12.99 euros per month) that does not show ads.
The company began withdrawing the Standard plan in mid-2023, in the United States, the United Kingdom and Canada, so that new subscribers stopped getting it as an option, to choose between Standard with Ads and Premium (17.99 euros). Per month).
The next step, as the company explains in Message to investors On January 23, the Standard plan will be discontinued in some countries with advertisers, starting with Canada and the UK in the second quarter of this year, and continuing from there.
“We seek to offer a range of prices and plans to meet a wide range of needs, which includes very competitive introductory pricing,” the company explained, explaining that it may ask users to “pay a little more” during their investment. Improving the platform “to reflect those improvements.”
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Likewise, they highlighted the success they consider to be the measures taken against account sharing; Features such as profile transfer or additional members were, according to the company, “highly in demand” and pay-per-participation is now the center of its business.
According to standards
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