Netflix stops offering the basic ad-free subscription in the UK and US

Madrid, July 20 (Portaltic/EP) –

Netflix Hectare It canceled its basic plan without ads in the United States and the United Kingdom, as happened last June with Canada; This is a measure that it announced at the same time as it announced an increase in the number of subscribers in the last quarter.

The streaming content platform continues to make changes to its subscription plans in order to increase its revenue and attract more subscriptions. In this sense the company decided The Basic ad-free plan will be eliminated in Canada in Juneto offer two options: the Standard subscription with ads – for $5.99 CAD – and the Standard plan – for $16.49 CAD – as the next least expensive option.

Now, Netflix has taken over The same decision in the United States and the United Kingdomwhich has scrapped its basic no-ad subscription plan, which was priced at $9.99 in the US and £6.99 in the UK, as seen in its latest release Earnings report From the second quarter.

The basic plan allows you to see The entire Netflix catalog On one device and No ads. Likewise, it supports viewing content in HD quality and downloading series or movies is available. This option is Cheapest ad-free Netflix shows. However, it seems that the company is planning to get rid of it.

This way, new subscribers who do not want to see ads while enjoying the platform's content, and who want to choose the cheaper option, should subscribe to the Standard plan. Therefore, US users will have to pay $16.49 per month And the British £10.99. That is, they will test A Prices increase by about five euros Monthly compared to the basic plan without ads.

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Account sharing has been suspended in all remaining countries

Another one of the most controversial decisions made by Netflix is Stopping joint accounts between different families. In this way, users were required to choose a main location for their accounts, to restrict access to the platform from a location other than that location.

For those users who want to keep sharing the account in different homes, Netflix I offered the possibility to sign up through a sub-account With additional cost €5.99 per month (in case of Spain).

As the platform itself detailed in its latest earnings report, in May it expanded the range Account engagement measures in over 100 countriesWhich represents more than 80 percent of its income.

As a result, they noted that “ “Cancellation reaction was low.” And it has actually led to a “healthy conversion of borrowing households to a fully paid Netflix membership,” as well as an “incubation” of the sub-account feature with additional members.

Now the company has announced its intention in the same report Account sharing address between households in “almost all remaining countries”Such as Indonesia, Croatia, Kenya and India. The use of joint accounts will begin to be banned in these countries soon.

And also the platform The ability to create sub-accounts in these countries will not be offered. This is because, he explained, they have recently reduced prices in these countries and, moreover, “the penetration rate is still relatively low in many of them.”

Subscriptions continue to increase

Despite all these changes in the platform's subscription plans, Netflix continues to increase the number of subscribers To streaming content services. Specifically in the second quarter of this year The increase was eight percent.

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I currently have Netflix 238.39 million active subscribers globallywhich translates to 5.89 million additional users Compared to the previous quarter.

Regarding the profits of the audiovisual content platform, Netflix recorded some benefits $1,488 million (1.327 million euros) in the second quarter of 2022, which represents an advance of 3.3 percent compared to the result of the same period of the previous year.

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