The stature of sports cars is still immune to the epidemic.
Italian carmaker Lamborghini set record sales in the first half of 2021, with 4,852 cars sold. According to the company, the increase in sales was caused by the success of the Urus sports truck, which has been introduced since the end of 2017 and is renewed every year.
“The first half of 2021 enters the history of Lamborghini: global sales recorded from January to June reached a record level,” the brand’s management said in a statement.
We recorded an increase of 37% in global sales in 2021 compared to 2020 and 6.6% during the first half of 2019, which is the highest global sales record for Automobili Lamborghini. # Lamborghini
CO2 Emissions and Fuel Consumption: https://t.co/zr6fo0ia3H
– Lamborghini (@lamborghini) July 16, 2021
In 2019, a record turnover for the company, Lamborghini sold 4,553 cars during the first half, 299 fewer than in the first six months of this year. Two years ago, the Urus sports car led sales with 2,796 units, followed by the Huracán sports car, with 1,532 units, and the Aventador model, with 524 units.
In terms of marketing and marketing, the United States takes the top spot with 1,502 units, followed by China, with 602 units, and Germany and the United Kingdom, with 391 and 318 units, respectively. Lamborghini currently has a network of 168 dealers in 51 international markets.
“It is a testament to the authenticity and strength of the brand […] It also supports the positive implementation of our new future plan for electricity in our product range, in which we will invest 1.5 billion euros in 2025, said Stephan Winkelmann, President and CEO of Lamborghini, in an interview with Bloomberg News.
The company has not only managed to stay afloat despite the pandemic, but has had surprising results. According to Bloomberg Intelligence, “the year the coronavirus pandemic occurred was also the most profitable year for Lamborghini in history.”
Lamborghini’s sales volume for the fiscal year 2020 reached 1.61 billion euros, just 11 percent less than the record set in 2019. According to the company’s report, this was due to increased personal orders.
By 2025, the company aims to launch the first generation of hybrid sports with a new powertrain and a significant reduction in carbon dioxide emissions. In addition to this last week, the company introduced the Aventador LP 780-4 Ultimae, the new model that anticipates the era of the hybrid and finishes with a V12 engine. With just 600 units, the new Aventador is shaping up to be more powerful and faster than any other Lamborghini model.