Jet2 announces new route between UK and Costa de la Luz in southern Spain. – Guadalajara Mayor

British tourists could be about to discover Spain’s largely unknown ‘Coast of Light’, as Jet2 announces a series of new flights to the region.

Sherry’s birthplace, Jerez de la Frontera in the province of Cadiz, is set to receive direct flights to the UK from the summer of 2025.

The new service promises to simplify travel for British tourists, offering direct routes from Manchester, Leeds and Birmingham to Jerez Airport.

Weekly flights will be available throughout the season, with a total of 30,000 seats in both directions.

Jerez de la Frontera is about to become the gateway to the province of Cadiz for British tourists.

This translates into a potential increase of 15,000 British tourists in the province of Cádiz from 2 May to 1 November 2025, which extends not only to summer travel but also to off-peak seasons.

The move is expected to significantly boost tourism in and around Cádiz, including the beautiful coastal towns of Zahara de los Atunes, Conil de la Frontera and El Puerto de Santa María.

The initiative has been welcomed by local and regional officials, who expect it to significantly boost the local economy and create new jobs in the tourism sector.

This expansion not only promises to extend the operating life of the hotel and services sector, but is also in line with Andalusia’s broader strategy to improve air connectivity and boost the regional economy.

Andalusian Tourism Minister Arturo Bernal said: “We are very grateful to and Jet2holidays for the announcement which will benefit this destination in many ways.

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“Cádiz and Jerez are an international standard in terms of sun, beach, family tourism, culture, nature, landscape, golf and gastronomy.

“The Board of Directors is promoting a global strategy to improve air connectivity in Andalusia and the growth of Jerez Airport is good news for the whole community.

“These flights will also attract British travellers in the months immediately before and after the classic summer season, helping to expand the opening of the hotel offer and complementary tourist services.”

Cadiz City Councillor Germán Perdó Caro added: “’s investment in the area is the result of months of hard work and long negotiations to attract more tourists to Cadiz.

“Since this administration came in, connectivity has been a priority and growth in British tourists has been steady.

“The news of’s new routes makes us look forward to 2025 with great excitement and real potential to further boost our economy.”

The mayor of Jerez, María José García Pelayo, praised the impact the move would have on Jerez airport, describing it as “the main gateway for visitors not only to the city, but to the entire province of Cadiz”.

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