The party that celebrates Formula 1 In Mexico it is world class. According to statistics revealed by the tournament itself, the Mexico City Grand Prix was the second with the most attendance in the 2021 season, reaching a total of 300,000 outperforming only the 400,000 who attended Austin, Texas (US Grand Prix). Prix).
The United States, Mexico and Great Britain (Silverstone Grand Prix, attended by 356,000 people) were the three stadiums with the most influxes in 2021; For the Mexican circuit, it represented a 6.6% increase in fans compared to the last race before the pandemic, in 2019, when 348 thousand attended.
Altogether, the Formula 1 It received 2.69 million fans last season, which is still far from 4.16 million fans in 2019 (the pandemic); In addition, there were 11 grand prizes that received more than 100,000 entries, along with Belgium (213,000), the Netherlands (195,000), Turkey (190.000), Brazil (181,000) and the United Arab Emirates (153,000). ), Saudi Arabia (143,000), Austria (132,000) and Hungary (130,000).
The 2021 season was something very special. We fought a championship fight that went into the last race with a lot of excitement throughout the championship and began to welcome back our fans who are the heart and soul of our sport. Although our capabilities were limited due to Covid, it was great to see the 2.6 million fans in the stands from all over the world. Stefano Domenicali, President and CEO of Formula 1.
Another relevant figure for the circuit is in its audience, with a cumulative viewership for the whole of 2021 at 1,550 million worldwide, which means 4% compared to 2020. The uncertainty that occurred in the duel between Max Verstappen (Red Bull) and Lewis Hamilton (Mercedes) for first place in the World Drivers’ Championship is reflected in the records: Abu Dhabi Grand PrixWith which the season concluded and thus the champion was determined, it ranked first in 2021 with an audience of 108.7 million viewers, more than Super Bowl LVIWhich reached 101 million.
The top five places with the most viewers were completed: Bahrain with 84.5 million, Silverstone with 79.5, São Paulo with 82.1, Monza with 80.4 million; It should be noted that these last three were where the sprint formats were held for the first time, which were qualifying races worth a point.
For specific markets, five countries showed higher audience growth: The Netherlands, the nation of Max Verstappen, was in the lead with 81% compared to 2020, followed by the US with 58%, France with 48%, and Italy with 40%. The United Kingdom is a nation of Hamilton with 39 percent. On average, the audience for each Grand Prix was 70.3 million.
Formula 1 has also reported its growth on social networks, reaching a total of 49.1 million followers on its platforms. Facebook social networking siteAnd TwitterAnd InstagramAnd YoutubeAnd tik tokAnd snap chatAnd TwitterAnd WeiboAnd wechatAnd Totiao s douyin. This number means 40% year-over-year growth.
Engagement also increased by 50% compared to 2020 in terms of video viewing, 74% in social interaction and 23% in visits to the official website. In addition, the digital share of total minutes consumed (both digital and broadcast) increased from 10% growth in 2020 to 16% in 2021.
“We’ve seen some very strong numbers across our broadcast and digital platforms, which once again shows the momentum, excitement and interest that exists around Formula 1. We are looking forward to our record 23-race season this year (2022), with new concluded Domenicali cars and regulations and a new challenge for all teams and drivers.
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