Expedia has become the first advertiser to launch an international campaign on Netflix

The travel agency will leverage the platform's advertising stream to launch an ad that will be available in the US, Canada, Mexico, Japan, UK, France, Germany, Australia and Brazil.

Netflix This has been confirmed Expediathe travel agency, will be the first advertiser to launch an international campaign on its live streaming platform.

According to a joint statement, the campaign will be broadcast in nine countries, including the United States, Canada, Mexico, Japan, the United Kingdom, France, Germany, Australia and Brazil.

“This unprecedented agreement represents an important step forward in Expedia’s plans to accelerate its global expansion, while strengthening Netflix’s multinational advertising offering for advertisers and subscribers.”reads the statement.

Amy Reinhard, Head of Advertising NetflixHe also highlighted the partnership between the two companies. “We are excited to collaborate with Expedia, our premier global advertising partner. “This first-of-its-kind partnership will provide contextually relevant advertising to our ad-participating members, enhancing the viewing experience on Netflix and making it a global destination for our advertising partners.”.

campaign Expedia in Netflix It will enhance its global profile, encapsulated in the logo “Designed for travel”. Campaign creative will be developed by the in-house agency Expedia It will consist of specific rounds for each country in which it will be broadcast.

The initiative will begin this February, with Japan being the first country where it can be seen, presenting an ad titled “Two Steps,” which tells the story of a group of friends who travel to the United States to enjoy their passion Dance.online.

John Gesselman, President expedia group, He announced in a statement: “After years of brand and technology transformation, we are now leveraging new capabilities to expand globally – introducing AI-powered products, reinvented brands and building One Key loyalty that provides customers with a travel ecosystem that meets all their needs.” .

Gieselman also noted that the company is not afraid to be a leader in partnering with them NetflixThis is an advertising product for the streaming service “You will reach relevant audiences with impressive reach.”

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