Excel Sports is growing. The UK-based esports organization has completed a €20 million funding round, the club said in a statement.
The funding round was led by investment fund JRJ Group, which acquired a majority stake in the company in 2018 along with Toms Capital, the investment vehicle owned by Noam Gottesman. Among the new investors joined by Ipgl, family office by Michael Spencer; The family office By Alan Howard and TNF Investments Fund.
Excel tripled its revenue in 2020 after its first year in the European League of Legends. With the capital increase, the club will continue to grow its talent pool and expand to include more esports titles. He currently competes in League of Legends (LoL) and Valorant, as well as Fortnite, where he will soon be introducing new signatures.
Excel opens its ‘headquarters’ in London, complementing its training facilities in the British capital and Berlin
With the new money, Excel will strengthen its infrastructure, open up operations in new areas and develop the XL.gg digital platform. in the UK, Excel will open its new headquarters in Shoreditch, London this summer. Which will complement the club’s training facilities in London (Twickenham Stadium) and Berlin. It will be the starting point for hiring employees in the areas of sales, creative, content, marketing and operations.
Water Slivers, CEO of Excel, highlights that “in a very short time, Excel It established itself at the helm of British esports and attracted huge support كبير From our investors, partners, our ambassador Dele Alli, and all the talent on and off the stage.”
In the past six months alone, Excel has attracted support from sponsors such as Chupa Chups, Sony Mobile and AndaSeat.