Dolby and Ed Sheeran celebrate the transformative experience of Dolby Atmos music in new global brand campaign ‘Love’

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The campaign features Ed’s latest hit “Magical” and provides fans with an exclusive digital experience with Dolby Atmos

Madrid, November 17, 2023 /PRNewswire/ — Dolby Laboratories, Inc. (NYSE: DLB), the leader in immersive entertainment experiences, teams up with GRAMMY® Award-winning singer-songwriter Ed Sheeran To kick off its latest global brand campaign: “I love more Dolby.” In this first installment of the campaign, the international pop star shines Music video Where he explores his latest song “Magical” from “Outum Variations”, Sheeran’s seventh studio album. Directed by a music video director and film director Colin TilleyThe GRAMMY® Award-nominated piece explores how Dolby Atmos technology enables artistic expression to its fullest creative potential while envisioning how fans can become even more “passionate” about Sheeran’s music when experiencing it in Dolby.

When Dolby Atmos first came out, I remember going to a friend’s house and trying it out and thinking to myself, “This is amazing.”“, He said Ed Sheeran. “Seeing companies like Dolby continuing to improve music also motivates me, because when you’re in the studio, you want to make something that sounds perfect. “I think it’s amazing that Dolby Atmos can take music to new limits.”.

In addition to celebrating, Sheeran’s fans are invited to delve deeper into “Magical.” Exclusive digital space With Dolby Atmos, they can experience first-hand how their passion for music increases with Dolby technology. The site also includes Behind the scenes interview Sheeran talks about his first experience with Dolby Atmos, his method of making music, and the creative direction of this latest song. The digital fan experience launches today in the US and UK, and will launch in France, Spain and Germany on November 27.

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Today we start celebratingI love more In Dolby” with Ed SheeranOne of the most prominent international artists of our time“He commented Todd Pendleton, senior vice president and chief marketing officer at Dolby Laboratories. “In this innovative space, we take viewers on a journey that explores the artistry of Ed’s latest single, “Magical,” while visually demonstrating how Dolby Atmos delivers a more intimate listening experience, allowing fans to enjoy their favorite artist even more when experiencing them in Dolby“.

Dolby Atmos is a completely new way to create and experience music that delivers artistic expression to its fullest, creating a deeper connection between artists and their fans. Dolby Atmos music goes beyond the ordinary listening experience by immersing you in the song, revealing details with unparalleled clarity and depth. Whether you’re listening to layers of instruments moving around you, catching a singer’s soft breaths between lyrics, or being swept away by a wave of melodies, there’s nothing like listening to music with Dolby Atmos. Fans can enjoy “Magical,” “Outum Variations” and other Sheeran favorites today in Dolby Atmos on Apple Music, Amazon Music, and TIDAL.

To learn more, visit:

around “I love more In Dolby”

the bell “I love more” by Dolby, which will run throughout 2024, aims to spread the art of what’s possible at Dolby. The campaign will celebrate the full potential of Dolby’s latest audio and video innovations, like Dolby Atmos and Dolby Vision, and explore how Dolby experiences. “Pushes the boundaries of consumer creativity and entertainment, both in Music, home entertainment, live sports, games or movies. The short video series will also take entertainment fans on a journey of discovery as they experience new emotions and connect more deeply with their favorite artist families and stories, which is possible when enjoyed in Dolby. The slogan will be in Spanish: “Be passionate about Dolby.”

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About Dolby Dolby Laboratories, Inc. is headquartered in (NYSE: DLB) in San Francisco And offices all over the world. From movies and TV shows to apps, music, sports and gaming, Dolby turns the science of picture and sound into amazing experiences for billions of people around the world. We collaborate with artists, storytellers, developers and companies to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema and

around Ed SheeranEd SheeranWinner of multiple Grammy Awards and a global superstar, he burst onto the music scene in 2011 with his debut album “+” (more). He quickly established himself as a prominent artist, releasing “x” (multiply), “÷” (divide), “Collaboration Project No. 6” “=” (equals) and, earlier this year, “-” (subtract), A catalog that has made Sheeran one of the biggest musical successes of the 21st century. Sheeran recently concluded the North American leg of his “+ – = ÷ x Tour” (pronounced “math tour”) world tour, breaking stadium attendance records throughout Country. Their seventh album, “Autumn Variations,” was released on September 29. For more information, visit

Dolby, Dolby Atmos and the double D symbol are trademarks or registered trademarks of Dolby Laboratories in the United States and/or other countries. All other trademarks are the property of their respective owners.

Dolby Press ConnectAndreas StumptnerAndreas Stumptner @

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