Disney plans the NBA, NFL and MLB to acquire a minority stake in Espn

Changes to Espn. The Walt Disney Company, owner of 80% of the sports channel platform since 1996, is Studying entry into the Series stakes for the major American leaguesaccording Sports Front Office.

Disney officials, including CEO Bob Iger and ESPN president Jimmy Pittaro, have held talks with the National Football League (NFL), National Basketball Association (NBA) and Major League Baseball (MLB) with The goal is to integrate the major professional sports leagues in the United States As minority partners in the Sports Series.

The movement continues with Iger’s strategy is to get rid of part of Espn, and bring in an outside partner. In fact, Disney made a cut the rope in the United States, reducing ESPN’s reach from over 100 million homes in 2011 to the current 72.5 million.

Despite the cut in Espn’s range, Iger emphasized that “our position in the sport is unique and we want to stay in the business.” “We will have an open mind to look for strategic partners who can help us with distribution or content,” the director added.

Despite the possible acquisition of a minority stake in ESPN by the major American sports leagues conflict with other companies broadcastsuch as Fox, Paramount Mundial, Comcast or Apple, because they earn millions of dollars a year acquiring the sports rights to competitions.

Disney acquired Espn in 1996 for $19 billion, culminating in the audiovisual giant’s entry into the sports sector. Espn was founded in 1979 by Bill Rasmussen and Scott Rasmussen, which generated huge generation Doubts about the economic viability of a channel dedicated exclusively to sportsSomething unprecedented so far. When the beer brand Anheuser-Busch paid 1 million euros to become a sponsor, not only a television giant was born, but also a new business idea.

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Since then, the company based in Bristol (Connecticut, USA) has increased its attack to seize the sports cake, until it reached Broadcasting in over 200 countries It has regional channels with its own programs in Australia, Latin America, the Netherlands, Canada and the UK.

In 2021, ESPN’s income is $4,000 millionRecording the company’s historical billing history. Despite this, the company lost eight million subscribers, leaving 75 million users, due to high subscription prices.

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