Marketing and advertisingPhoto of Cadbury’s new beer “Golden Goo-Beer-Lee Creme Stout”
Cadbury joined Goose Island Brewing Company to produce a limited edition chocolate and vanilla flavored beer.
Cadbury Egg Cream is celebrating its 50th anniversary this year, A very special mention that the British brand has been baptized as ‘Golden Goo-bilee’. And for 50 years not celebrated every day (and they deserve a party in style), Cadbury pulled out of its hat a limited-edition beer inspired by the iconic cream egg.
For this purpose, Mondelez subsidiary has joined forces with Goose Island brewing company with the ultimate goal of lighting what is called “Golden Goo Bear Lee Creme Stout«.
Unique new Cadbury product A dark beer filled with cocoa beans and vanilla In order to bring out the creamy chocolate notes of such a sweet liquid.
The new Cadbury beer will be marketed on a limited basis Via the Gooose Island website It will be exclusively and exclusively sold to people over the age of 18.
With 4.5% alcohol content, The new “Golden Goo-Beer-Lee Creme Stout” is promoted on social media with a fun video in which Cadbury’s Creme Eggs transforms into chunky beer mugs.
If the embedded video does not display properly, tap Here
The beer is part of the “Goo-bilee” campaign that Elvis launched in January. The campaign started with an advertisement highlighting the many ways people could share Cadbury’s Cream Eggs. Despite his innocence, the announcement of the past ended up sparking controversy on Twitter to include a scene in which two men kiss each other with a chocolate egg in their mouths.
Despite the criticism, No Advertising Standards Authority (ASA), The body guaranteeing self-control of advertising in the United Kingdom, It was rejected for not proving enough of the 40 complaints caused by the advertisement And I decided that it could continue to be broadcast on TV.
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