DDD signsTriDef Core deal with Hyundai IT Corp
27 August 2008
DDD Group plc, the 3D consumer solutions and content company, has signed a development agreement with Hyundai IT Corp. to expand Hyundai's range of 3D HDTVs that incorporate DDD's TriDef Core embedded hardware solution.
Under the terms of the agreement, DDD will integrate the TriDef Core with Hyundai's range of 32' LCD TVs that incorporate Arisawa Manufacturing Company's X-Pol™ 3D optical material. The new 32' models are scheduled for launch during October in Japan to support the BS11 3D television programming from Nippon BS Broadcasting Corporation. DDD will also deliver a version of the TriDef Core compatible with European broadcast formats.
TriDef Core is a custom circuit board that integrates with the existing 2D video electronics in the LCD HDTV. 3D features enabled by the TriDef Core processor include decoding the BS11 3D broadcast signal format, playback of specially encoded high definition Blu-ray™ discs and real time 2D to 3D conversion of standard and high definition content.
Chris Yewdall, Chief Executive of DDD said:
'We are pleased to be expanding the range of 3D LCD TVs that are powered by DDD's market leading TriDef solutions. Shipments of 32' LCD TVs represent approximately 40% of the total sales in the LCD TV market and the new Hyundai 32' 3D model should deliver an affordable 3D TV for customers in a variety of markets.'
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