This week the Tourism Board intensified the promotion of Fuerteventura in the Western Mediterranean Basin and in various cities in the United Kingdom, through a combination of travel and exhibition attendance with the aim of defining the destination and updating and renewing the product offering. and establishing direct contacts with travel agencies and tour operators in these source markets.
As for the Minister of Tourism, Marlene Figueroa, she emphasizes that thanks to these promotions, “we have the opportunity to contact directly the operators on site who will then attract tourists with high spending power to our destination.”
From 11 to 13 March, Fuerteventura participated with its UK promoter in the promotion Organized by tour operator FTI Yoy Travel in the British cities of Exeter (March 11), Bristol (March 12) and Cardiff (March 13), it took the opportunity to bring together 120 travel agents who were provided with up-to-date information on Maiorio's destination and a wide range of products.
B-Travel Expo held from March 15 to 17 in Barcelonaone of the largest trade fair events in Spain dedicated to the end-travel audience, focusing on both B2B (business-to-business) and B2C (business-to-consumer), where Majorero's Board of Trustees was also present.
Between the 14th and 17th, the Tourism Board was also present at BMT 2024 Mediterranean Tourism Board in Naplesone of the most interesting exhibitions for networking with the network of Italian travel agencies and where business agreements have been closed to attract high-spending tourists to Fuerteventura, from the Mediterranean basin.
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